In an Australian supermarket first, Coles has announced that 100% of Coles Brand food and drink products are now free from added Monosodium Glutamate (MSG) and artificial colours.
As part of our commitment to quality products that cost less, Coles is leading the way with the decision to remove artificial colours and added MSG from all Coles Brand food and drink products. All Coles Brand products have had artificial colours and added MSG removed from their recipes to ensure customers can continue to enjoy great tasting products without the additives.
Coles’ pledge to remove artificial colours and added MSG from their products is in line with customer research showing that Australians have concerns regarding these food additives:
- 91% of Australians are worried about consuming products with artificial colours and added MSG
- 76% of Australians avoid consuming products with artificial colours and added MSG
- 1 in 3 believe that their children have had a reaction to artificial colours
Coles Brand food and drinks products now free from artificial colours and added MSG include confectionery, bakery, dairy, savoury snacks, marinades as well as many other types of food groups. All Coles Brand food and drink products in store will contain no artificial colours or added MSG from 22nd February 2012.
This is great news for your family with a wide range of quality and value products to keep your kids satisfied. Also look out for Coles on My Kitchen Rules. As the major sponsor you’ll see our products put to the test in the various contestants’ kitchens. Enjoy!