When we put our name to a Coles Brand product, we want to ensure it exceeds the standard and value you've come to expect from us. Who better to ask, then, than the mums of Australia and their families?
There are around 2,500 Coles Mums who test the quality and taste our products in their own homes on a day-to-day basis. If we get their thumbs up, we know we've got it right. If not, it's back to the drawing board. See what other products have been tested by Coles Mums.
And it's not just our products. Every week, they tell us what they think of our stores, customer service, product packaging and their shopping experience.
What's more, they also regularly provide us with tried-and-tested recipes and handy culinary tips – from how to deal with fussy eaters to entertaining on a budget.
Did you know that 82% of our Coles Mums Panel ranked Coles Recipe Bases as good if not better than the leading brands?
See what delicious recipe ideas our Mums have come up with using Coles Recipe Bases.