News

Coles Brand improves the lives of hens and pigs

News and Media image

Coles has delivered on its customer commitment to improve animal welfare standards a year ahead of schedule by totally removing caged eggs and sow stall produced pork from its Coles brand product range.

January 2013

Coles has delivered on its customer commitment to improve animal welfare standards a year ahead of schedule by totally removing caged eggs and sow stall produced pork from its Coles brand product range.

As a result of the Coles animal welfare initiatives, 350,000 hens no longer deliver eggs in cramped cages and 34,000 pigs are no longer confined in cramped stalls for large parts of their lives.

Coles Head of Responsible Sourcing and Quality Jackie Healing said the initiatives met a strong customer desire for better animal welfare. “Animal welfare issues continue to be one of the major concerns customers raise with us - they want to know that animals have been properly treated,” Ms Healing said.

“Over the years, we’ve had thousands of calls and emails from customers concerned about the poor quality of life for hens and pigs kept in cages.” Animal welfare groups have praised Coles’ moves to improve animal welfare.

Heather Neil, CEO of RSPCA Australia said: “Coles has been providing their customers access to RSPCA Approved eggs, pork, chicken and turkey for some time. “This announcement is fantastic news for both animal welfare and consumer choice. The RSPCA congratulates Coles and its suppliers for making this important commitment. It’s a huge step forward to improving the lives of hens and pigs, along with strengthening the humane food movement in Australia.”

Lyn White, Campaign Director at Animals Australia also welcomed the news from Coles: “Animals Australia applauds Coles’ commitment to improving animal welfare in its supply chains. Australian consumers are increasingly concerned about the welfare of animals raised for food and believe that they too should be provided with quality of life and protection from cruel treatment. “It is terrific that Coles has acknowledged their ability to positively influence the lives of animals in Australia and is working productively with producers to provide positive outcomes.”

For more information on Coles’ animal welfare initiatives.

Further information contact Coles Corporate Affairs, ph (03) 9829 4354

 

 

Back to News

The webpage has timed out

For security reasons the webpage has timed out

Please return to the Christmas Pre-order home page to start again.