Marketing

• Coles Marketing Department manages the company's image and brands, both inside and outside the store. The department manages all communication to consumers and incorporates the following areas:
  
  
  • Advertising
  • Direct Marketing
  • Donations and Sponsorship
  • Marketing Projects
  • Micro Marketing
  • Media Strategy
  • Online
  • Public Relations
  • Point of Sale
  • Sales Promotions
• The Marketing Department develops, manages and implements all of the Coles programs that communicate:
  
  
  • Seasonal Events
  • Major sale Activities
  • Local & Regional Area Marketing
  • Direct marketing
  • Weekly Communication
• Media strategy is also determined by Marketing and production of all print media communication is managed by the internal advertising department.
  
  
• Coles' weekly catalogue communication reaches over 4 million households.
  
  
• Marketing works closely with the merchandise and promotions areas to assess which products should be featured in catalogues, advertising and point of sale.
  
  
• Marketing initiatives are supported by promotions, public relations and internal communications to create an integrated campaign.
  
  
• The Public Relations department develops and implements promotional, publicity and media activities to promote Coles.
  
  
• They also handle the company's philanthropic and sponsorship programs including fundraising for charities.
  
  
• The Community Relations department develops and implements promotional, publicity and media activities to promote Coles.
  
  
• They also handle the company's philanthropic and sponsorship programs including fundraising for charities.

Find out more about Community Relations
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