2010 - 2018
Proud to be Coles
Under Wesfarmers’ ownership, a new management team led the turnaround of Coles, to restore pride in the Coles brand and developed a six-point plan to give the people of Australia a shop they trust, delivering innovation, quality, service and value.
Coles invested in significant changes to improve the customer experience, including the roll-out of new-format stores, lowering prices as part of its ‘Down Down’ campaign and investing in its team members to create a culture of selling and serving with personality. From 2010, Coles launched a series of animal welfare and responsible sourcing initiatives, including phasing out sow-stalls for pig farming, providing hormone free beef and committing to cage-free Coles Brand eggs.
Over this time, Coles has expanded its community partnerships with SecondBite and Redkite, and entered into a three year partnership with Little Athletics and Athletics Australia. Coles also continues to support the growth and innovation of Australian businesses following the launch of the $50 million Coles Nurture Fund in 2015. To date 27 recipients have received a total of over $12 million in grants and interest free loans from the Fund.
In 2018, we launched the ‘Good Things are happening at Coles’ campaign, reflecting Coles broader proposition to our customers, suppliers and the communities in which we operate, including our Australian First Sourcing Policy.
In March 2018, Wesfarmers announced its proposal to demerge Coles, presenting an exciting opportunity for Coles to become a standalone publicly listed company on the Australian Stock Exchange. In 2018 and beyond Coles remains committed to delivering consistently high quality fresh food, product innovation, successful long term partnerships with suppliers and great value for our customers.