Coles and the AFL will work together and focus on issues that are of importance to both organisations, including health, nutrition, inclusion and community support.

Coles Chief Marketing Officer Lisa Ronson is excited to see the partnership help promote the development of the game in communities across Australia.

"As two Australian organisations with more than 100 years of history behind us, Coles is delighted to be embarking on this journey with the AFL family. Coles’ purpose to sustainably feed all Australians and help them live happier, healthier lives is very much aligned to the positive influence the AFL has across the country.”