Brands exclusive to Coles

Our customers are our focus, and we work hard to deliver products that provide the best quality and best value solutions. With a variety of brands to help you shop for any occasion, we strive to help Aussies live healthier and happier lives. Discover our exclusive brands today.

Coles Brands

Diet & lifestyle

Only at Coles

We're committed to sustainable and ethical sourcing

farmer on dirt road with cows

No added hormone beef

We take pride in providing our customers with 100% Australian Coles Brand fresh beef, with no added growth hormones.

hand picking fresh mint

No artificial colours & flavours

We have removed more than 30 artificial colours and flavours from our Own Brand food and drink. Look for the logo in store!

fresh seafood in fisherman's hands

Responsibly sourced seafood

To help protect our oceans, all of our Own Brand seafood is 100% responsibly sourced.