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flybuys eShops offers rewards on big brands

flybuys launches a portal to shop at big brands online and collect more rewards.

December 2014

  • flybuys eShops enables flybuys members to collect points for dollars spent when shopping online at a broad range of retailers*
  • flybuys eShops launches with 15 of Australia’s favourite online brands and retailers, including the Apple Store, eBay, interflora, L’Occitane, Oakley and many more.

This week flybuys launches flybuys eShops – enabling customers to collect rewards through their online shopping at big brands. From bricks to clicks, flybuys continues to deliver innovative industry-leading ways for Australians to be rewarded for their spend. flybuys eShops is the latest.

flybuys eShops is an online gateway to some of Australia’s favourite brands and online retailers with the benefit of offering the savvy shopper flybuys points for every dollar spent through eShops, excluding deliveries.

At launch, flybuys eShops provides access to over 15 partners in a wide range of categories, from technology, beauty, and floral to pets, fashion, and homewares. Offering the online shopping brands Australian’s know and love, customers can eShop at Apple, eBay, interflora, L’Occitane, Sunglass Hut, FOSSIL, My Pet, Oakley, Hard Yakka and Red Balloon.

Roger Sniezek, Coles’ Digital Director, says, “Our flybuys members tell us they want to earn rewards for their online shopping, flybuys eShops enables us to deliver even more value and rewards through a new channel with great partners such as Apple and eBay.

We know that almost 90% per cent of Australians are shopping online and flybuys eShops gives flybuys members the opportunity to accelerate points earning. Using flybuys eShops, members could earn thousands of additional points per year – rewarding them for shopping at their favourite brands.

Joining the existing stable of fantastic flybuys partners, including Coles, Liquorland, First Choice, Coles Express, Medibank, OPSM, Kmart, Target, Coles Financial Services AGL, Telstra, and Webjet, flybuys eShops is a massive boost for members - with even more online retail partners to come,” continued Roger Sniezek.

Coles acquired full ownership of flybuys in 2011 and relaunched the program the following year. Now establishing itself as Australia’s favourite loyalty program, flybuys has seven million active members and now offers the average Australian household the opportunity for significant savings and significant rewards.

Last year, flybuys’ success was recognised by the industry by being awarded the Colloquy Global Loyalty Award for Loyalty Innovation in Retail.

For more information on flybuys eShops, visit:

*See specific terms and conditions for each partner at
** Nielsen Connected Consumer Report (2014)
*** Independent consumer survey listed flybuys as Australia’s favourite loyalty program (Directivity/ Citrus 2014 research)

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