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COLES ROLLING OUT NO ADDED WAX APPLES NATIONALLY FOLLOWING SUCCESSFUL INTRODUCTION IN WA, SA AND NT

Coles’ delicious no added wax apples are already available in all WA, SA and NT stores

All Coles stores nationally will have 100% no added wax apples from the end of January

December 2016

Following a successful trial in Western Australia, South Australia and the Northern Territory, Coles has announced that from the end of January, all apples at Coles supermarkets across the nation will be sold with no added wax.

Coles was the first major Australian supermarket in decades to offer only no added wax apples and after an overwhelmingly positive response from customers in WA, SA and the NT, this bold change is being rolled out Australia-wide.

Wax has traditionally been used to enhance the appearance of apples however Coles is removing this process after research indicated more than 70 per cent of Australians like the idea of buying no added wax apples.

In line with Coles’ commitment to offering Australians the freshest fruit and vegetables, customers across Australia will be able to enjoy this 100% Australian fruit without added wax – the apples may look less shiny but they will still taste and smell delicious.

Coles General Manager Fresh Produce, Brad Gorman, said “We’ve had no added wax apples in more than 90 Coles supermarkets in WA since April, and more than 60 stores in SA and the NT since September. It was a bold move, but our customers responded to it really well which was fantastic.”

“At Coles we’re always looking for new and innovative ways to improve our fresh produce offering. Our WA, SA and NT customers loved enjoying no added wax apples so we’re excited to now share these delicious apples with the rest of the country.”

“We know our customers want to eat more natural, fresh foods so we are proud to work with apple growers all over Australia to remove the waxing process and offer a more natural version of this Australian favourite.”

Manjimup Western Australia Apple Supplier Newton Orchards has been supplying Coles with apples for more than 25 years and owner Harvey Giblett is an advocate for this exciting change.

“We are proud to be working with Coles to bring this delicious fruit to customers in a way that’s closer to nature. At Newton Orchards we enjoy our apples straight from the orchard and we think Australians will love enjoying their apples in a similar way.”

“Coles removing the waxing process is great for Newton Orchards - it enables us to simplify our processes and reinvest time and cost savings into our business.”

Customers can already enjoy no added wax apples from Coles supermarkets in WA, SA and NT right now, and nationwide from the end of January.


*Colmar Brunton Research, November 2015, n =1001

For media enquiries, please contact: Coles Media Relations 039829 5250

ABOUT NEWTON ORCHARDS

Newton Orchards has been operating for more than 86 years and had sold apples to Coles for more than 25 years. They also store, pack and market for small-to-medium size growers in the Manjimup region of WA. Newton Orchards owner Harvey Giblett is always looking for new varieties to grow at a commercial level.

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