Farm to store

Discover where our delicious food comes from and meet our growers.

We love food and believe you deserve the best. Our focus is on offering great quality Australian-grown products that customers want. Our strong partnerships with growers and suppliers allow us to offer fresh produce, meat, seafood and bread that are loved by Australians around the nation.

No added hormones

Beef

At Coles, our farmers believe that good quality beef doesn’t need added hormones, and that’s why all of our Own Brand fresh beef is 100% Australian with no added hormones.

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RSPCA approved farming

Chicken

Working with the RSPCA, we offer a range of humanely farmed chickens, grown on farms that must meet strict animal welfare standards and provide an enriched environment for chickens to grow.

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Sourcing Aussie first policy

Fruit & Veg

We love supporting Australian growers and we think Australian fruit and veg tastes pretty good too. So naturally, we source our fresh fruit and veg from Australian farms first.

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Australian made

Laurent Bread

We believe you can’t rush quality. So we’ve partnered with expert French baker, Laurent Boillon, to create our Coles Finest 30 Hour Stone Baked Sourdough Range.

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Sow Stall-Free fresh pork

Pork

We’ve worked with our farmers and suppliers to ensure all our Own Brand fresh pork is sow stall-free and free from artificial growth promotants.

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Responsibly sourced seafood

Seafood

Right across the store, from seafood in the deli to frozen fish in the freezers, all of our Own Brand seafood is responsibly sourced – so whatever you buy, you’ll always know you’re making a better choice for our oceans.

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We're commited to sustainable and ethical sourcing

bunch of fresh tomatoes on a vine

Australian First Sourcing Policy

As an Australian company, we pride ourselves on our Australian First Sourcing Policy, sourcing our fresh food from Aussie farms first.

fresh seafood in fisherman's hands

Responsibly sourced seafood

To help protect our oceans, all of our Own Brand seafood is 100% responsibly sourced.

close up of white chickens

RSPCA Approved Coles fresh chicken and turkey

100 per cent of Coles Own Brand fresh chicken and fresh turkey range are RSPCA Approved.

farmer on dirt road with cows

No added hormone beef

We take pride in providing our customers with 100% Australian Own Brand fresh beef, with no added growth hormones.

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Meet our farmers and producers

beef farmer

Nigel Stephens

NORTH EAST VICTORIA

Des Chapman

GUMLU, QUEENSLAND

Adrian Heath

KIMBERLY, WESTERN AUSTRALIA

Laurent Boillon

MELBOURNE, VICTORIA