Open on Coles ambassador, Curtis Stone, in a restaurant kitchen, holding a platter of meat whilst making an announcement to the viewer.
Curtis VO: Do you know what makes Coles brand fresh meat taste so great?
Cut to close up shot of meat on a barbecue being glazed with a brush.
Cut to shot of a farmer and Curtis, who is enjoying some meat that the farmer is offering him.
Curtis VO: Our Aussie farmers.
Cut to shot of farming couple rolling up a shed cover.
Cut to overhead shot of some farmers on horses, rounding up cattle in a paddock.
Curtis VO: Working day in, day out to produce meat that tastes delicious.
Cut to shot of a farmer standing next to a shed, ripping hay from a large hay bale.
Cut to shot of a different farmer shovelling.
Cut to shot of a farmer walking past and looking at his cattle in the paddock.
Cut to close up of a roast chicken being sliced.
Cut to shot of Curtis sitting at a table with friends, enjoying a meal together.
Cut to shot of Curtis in restaurant kitchen speaking to viewer.
Curtis VO: I’ve always believed meat that’s raised better, tastes better.
Cut to shot of a farmer driving past and admiring the cattle in the paddock.
Cut to shot of green paddock hills with sheep scattered across the shot.
Cut to shot of Curtis in restaurant kitchen speaking to the viewer.
Cut to close up of a whole roast chicken on a table setting.
Curtis VO: And 100% of Coles brand fresh meat comes from Aussie farms - 100% of the time.
Cut to close up of roast pork being sliced.
Cut to close up of cooked lamb chops being sliced to serve.
Cut to shot of farmer couple smiling in front of their cattle behind them.
Cut to shot of Curtis speaking to viewer.
Cut to overhead shot of a farm and its different facilities and sheds.
Cut to shot of Curtis and a farmer walking through a paddock and talking, with some cattle scattered behind them.
Curtis VO: And it’s the same delicious fresh meat that Coles supplies to the Masterchef pantry.
Cut to shot of Curtis in a restaurant kitchen with two chefs, eating and enjoying some cooked meat.
Cut to close up of a plate with sauce being poured over the meat and brussel sprouts.
Cut to copse up of fresh green sauce being drizzled over a plate of meat and green vegetables.
Cut to shot of cooked lamb chops presented nicely on a plate with some sauce and vegetables.
Cut to close up of Curtis speaking to viewer.
Curtis VO: Coles. Value, the Australian way.
Cut to Coles red screen.