The way beef should be
At Coles, our farmers believe that good quality beef doesn’t need added hormones and that’s why all of our Coles Own Brand fresh beef is 100% Aussie with no added hormones.
Coles fresh beef
What's your beef?
When it comes to beef, Coles offers a variety of products to meet our customers’ needs, from Coles GRAZE grass-fed beef, to 100 day grain fed Coles Finest beef.
Beef lovers would argue that each has its own unique taste. And that’s why we provide our customers with a choice.
Coles Finest fresh beef is always 100% Australian with no added hormones. The cattle begin eating grass and are then fed grains such as barley and wheat.
GRAZE; our specialty beef range, is 100% Australian, grass-fed and has no added hormones. Growers adhere to high standards where cattle are free to roam and are not fed grain at all.
Whatever your beef is, if it’s Coles Own Brand fresh beef you can be certain it’s 100% Aussie with no added hormones to help bring you better quality beef.
"Good beef doesn’t need hormones"
What does grass-fed really mean?
At Coles, it means our cattle are free to graze on pastures and are never fed grain.
GRAZE beef producer, Nigel Stephens says ‘the secret to grass-fed beef is that there is no secret’. Our pasture-fed cattle are raised naturally and raised with care. Customers should be happy knowing that they have been grass-fed and not finished on grain – while ensuring they can be confident about where it comes from.'
What’s good for farmers is good for Australia, too. Because Nigel’s farm of grass-fed Angus and Hereford cattle is just one of over 100 farms across the country that help Coles offer quality GRAZE beef all year round – from porterhouse and scotch to stir fry and mince.
So the next time you see Coles GRAZE Beef in store, remember, its’ grass-fed, 100% Aussie and with no added hormones.
How to make roast beef
Perfect for Sunday lunch, the classic beef roast is a family favourite. We'll walk you through the steps from start to finish so you nail it every time.
How to cook roast beef
Stand beef at room temperature for 30 mins before roasting. This will help with the beef cooking evenly.
Preheat the oven to 250 degrees celsius. Brush beef with oil and season well with sea salt flakes and freshly ground pepper. Place beef in a roasting pan and place in the oven 15 mins to roast.
Reduce the oven temperature to 200 degrees celsius and roast for a further 25-30 minutes per 500g for medium. To check the meat is cooked to your liking use some tongs to press the beef, if it is springy it would be cooked to medium.
Remove the beef from the oven and cover with foil. Stand to rest for 20 mins. Use a carving fork to hold the beef roast steady and a large sharp knife to cut the beef into slices. Make sure you carve the beef across the grain to prevent the juices escaping from the meat.
Shop our beef
Learn more about our other growers and suppliers
Working with the RSPCA, we offer a range of humanely farmed chickens, grown on farms that must meet strict animal welfare standards and provide an enriched environment for chickens to grow.
We’ve worked with our farmers and suppliers to ensure all of our Coles Own Brand fresh pork is sow stall-free and free from artificial growth promotants.
We believe you can’t rush quality. So we’ve partnered with expert French baker, Laurent Boillon, to create our Coles Finest 30 Hour Sourdough Range.
Right across the store, from seafood in the deli to frozen fish in the freezers, all of our Coles Own Brand seafood is responsibly sourced – so whatever you buy, you’ll always know you’re making a better choice for our oceans.
