Coles fresh chicken

Coles fresh chicken is RSPCA Approved

At Coles, we believe chickens should be raised to RSPCA standards. It’s why all our Own Brand fresh chicken isn’t just 100% Aussie, it’s raised on RSPCA Approved farms.

"We make sure our chickens have the best quality of life possible"

CRAIG MACKENZIE, FREE RANGE CHICKEN FARMER

Open paddock at sunrise

Why is RSPCA Approved chicken important?

It means that no matter which Own Brand fresh chicken you choose, you know it’s been humanely farmed to RSPCA standards. These standards ensure the environment where the chickens are raised is enriched for a higher level of animal welfare.

When you choose our Own Brand free range fresh chicken, you’re choosing RSPCA Approved chicken.

Becoming RSPCA Approved and labelling as free range is no simple task. In this farming system, once properly feathered, birds must have access to the outdoors for a minimum of 8 hours a day, room to forage and explore and the freedom to express natural behaviours like perching, dust bathing and scratching.

"‘Being RSPCA Approved means we are doing the most we can for the welfare of the animals. It also gives us the reassurance and recognition that we are looking after our chickens to the best welfare practices, as well as keeping us updated on any possible improvements that might be identified in the industry in the future.’"

Craig Mackenzie, free range chicken farmer

Free range chickens

What does free range RSPCA Approved chicken mean?

There are different types of free range chicken, but all of our Own Brand free range fresh chicken is grown on farms that are part of the RSPCA Approved Farming Scheme and meet these indoor and outdoor standards.

Chickens are introduced to the outdoors once they have grown feathers and are mature enough to acclimatise to the outdoor environment. They are provided with outdoor access for a minimum of 8 hours a day which enables the chickens to express their natural behaviours such as foraging and pecking, along with providing them shade for protection.

Most importantly, all RSPCA Approved farms are assessed at least twice per year by specialised RSPCA Assessors; ensuring chickens are farmed humanely to the RSPCA’s detailed animal welfare standard.

Time to get cooking

Learn more about our other growers and producers

Coles takes pride in providing our customers with 100% Australian fresh beef, with no added growth hormones.

We’ve worked with our farmers and suppliers to ensure all our Own Brand fresh pork is sow stall-free and free from artificial growth promotants.

We believe you can’t rush quality. So we’ve partnered with expert French baker, Laurent Boillon, to create our Coles Finest 30 Hour Sourdough Range.

Right across the store, from seafood in the deli to frozen fish in the freezers, all of our Own Brand seafood is responsibly sourced – so whatever you buy, you’ll always know you’re making a better choice for our oceans.