What does grass-fed really mean?
At Coles, it means our livestock are free to graze on pastures and are never fed cereal grains.
Selected to high standards, our livestock are raised in pastures across the scenic farms of Australia. Our Farmers work with nature to produce great tasting, quality grassfed beef and lamb.
Achieving this high level of quality requires adhering to a set of high standards which ensure the livestock have access to graze on pastures, are cared for by skilled stockmen and women, and that none of our beef is treated with Hormone Growth Promotants (HGPs), and our lamb is raised without the use of antibiotics.
The GRAZE grass-fed standards cover feed and water, as well as other areas including traceability, animal welfare and handling.
Shop our GRAZE products
Next time you see Coles GRAZE range in store or online, remember, it's grass-fed, 100% Aussie and selected to high standards.
Click below to explore all GRAZE products
GRAZE grass-fed beef is proudly brought to you by our Aussie Farmers with Coles. Selected to high standards, our livestock are raised in pastures across the scenic farms of Australia.
From the New South Wales Tablelands, Victoria’s North East and Gippsland areas to South Australia’s Limestone Coast and the Great Southern Region of Western Australia, our farmers work with nature to produce great tasting, quality grass-fed beef.
Achieving this high level of quality requires adhering to a set of high standards that ensure the cattle have access to graze on pastures, are cared for by skilled stockmen and women, and that none of our beef is treated with HGPs. The GRAZE Beef Standards cover feed and water, as well as other areas including traceability, animal welfare and handling.
How GRAZE beef is different
Working with Aussie beef farmers
Selected to high standards
100% Australian
Free to graze on pastures
Never fed cereal grains
Raised without the use of Hormone Growth Promotants (HGPs)
Follow our products from farm to store
Meet our GRAZE beef farmers
A select group, hand-picked to supply premium, grass-fed GRAZE beef to Coles Supermarkets.
GRAZE beef recipes
GRAZE grass-fed lamb is proudly brought to you by our Tassie farmers in partnership with Coles. Selected to high standards, our lambs are born and raised in pastures across farms in North-East Tasmania. Our farmers work with nature to produce great tasting, quality lamb.
Coles works with our Tassie farmers to achieve this high level of quality. This requires adhering to a set of high standards that ensure the lambs have access to graze on pastures, are cared for by skilled stockmen and women, and lambs are raised without the use of antibiotics. The Coles Grass Fed Standard covers feed and water requirements, as well as traceability, animal welfare and handling.
How GRAZE lamb is different
Working with Tasmanian lamb farmers
Selected to high standards
100% Australian
Free to graze on pastures
Never fed cereal grains
Raised without the use of antibiotics
Follow our GRAZE lamb products from farm to store
Meet a GRAZE lamb farmer
GRAZE lamb is 100% Tasmanian grown, raised without the use of antibiotics and is sourced from approximately 60 farms across Tasmania.
