GRAZETM Beef and Lamb

Grass fed, selected to high standards. That’s the Australian Way. 

Free to graze on pastures and never fed cereal grains, all our delicious GRAZE lamb and GRAZE beef is from 100% Aussie farms. It’s all selected to high standards, and proudly brought to you by Coles and Aussie farmers.

 

Wide shot of farm with creek and cows grazing in the background

What does grass-fed really mean?

At Coles, it means our livestock are free to graze on pastures and are never fed cereal grains.

Selected to high standards, our livestock are raised in pastures across the scenic farms of Australia. Our Farmers work with nature to produce great tasting, quality grassfed beef and lamb. 

Achieving this high level of quality requires adhering to a set of high standards which ensure the livestock have access to graze on pastures, are cared for by skilled stockmen and women, and that none of our beef is treated with Hormone Growth Promotants (HGPs), and our lamb is raised without the use of antibiotics.

The GRAZE grass-fed standards cover feed and water, as well as other areas including traceability, animal welfare and handling.

Shop our GRAZE products

Next time you see Coles GRAZE range in store or online, remember, it's grass-fed, 100% Aussie and selected to high standards. 

GRAZE beef

GRAZE grass-fed beef is proudly brought to you by our Aussie Farmers with Coles. Selected to high standards, our livestock are raised in pastures across the scenic farms of Australia.

From the New South Wales Tablelands, Victoria’s North East and Gippsland areas to South Australia’s Limestone Coast and the Great Southern Region of Western Australia, our farmers work with nature to produce great tasting, quality grass-fed beef.

Achieving this high level of quality requires adhering to a set of high standards that ensure the cattle have access to graze on pastures, are cared for by skilled stockmen and women, and that none of our beef is treated with HGPs. The GRAZE Beef Standards cover feed and water, as well as other areas including traceability, animal welfare and handling.

How GRAZE beef is different

GRAZE beef recipes

GRAZE lamb

GRAZE grass-fed lamb is proudly brought to you by our Tassie farmers in partnership with Coles. Selected to high standards, our lambs are born and raised in pastures across farms in North-East Tasmania. Our farmers work with nature to produce great tasting, quality lamb.

Coles works with our Tassie farmers to achieve this high level of quality. This requires adhering to a set of high standards that ensure the lambs have access to graze on pastures, are cared for by skilled stockmen and women, and lambs are raised without the use of antibiotics. The Coles Grass Fed Standard covers feed and water requirements, as well as traceability, animal welfare and handling.

How GRAZE lamb is different

Meet a GRAZE lamb farmer

GRAZE lamb is 100% Tasmanian grown, raised without the use of antibiotics and is sourced from approximately 60 farms across Tasmania. 

GRAZE lamb recipes