Coles seafood
To protect the oceans, all Coles Brand wild caught and farmed seafood is responsibly sourced.
Coles Own Brand seafood
More information on our Responsibly Sourced Seafood Program is available here.
Farmed Seafood
To meet Coles’ Responsibly Sourced Seafood Requirements, Coles Own Brand farmed seafood products are required to be certified to the following independent third-party standards and certifications:
- Aquaculture Stewardship Council (ASC);
- Best Aquaculture Practices (BAP); or
- GLOBALG.A.P.
Wild-Caught Seafood
To meet Coles’ Responsibly Sourced Seafood Requirements, Coles Own Brand wild-caught seafood products are required to be:
- Marine Stewardship Council (MSC) certified; or
- Independently assessed as meeting the Coles Wild Seafood Assessment Framework.
Best Sustainable Seafood Supermarket in Australia
Coles won the Marine Stewardship Council (MSC) Best Sustainable Seafood Supermarket Award in Australia for 2024. The award recognises Coles as having the most significant commitment to providing MSC-certified sustainable seafood. By choosing products with the MSC blue fish tick label, you’re rewarding sustainable fishing practices and supporting the MSC's mission to end overfishing.
Shop Coles Brand seafood
What does responsibly sourced seafood mean?
For Coles Own Brand canned Skipjack and Yellowfin tuna to be responsibly sourced it must be caught without the use of fish aggregating devices (FADs) that create by-catch and caught on approved fishing boats that can be traced all the way to the cannery. The requirement to have independent observers (temporarily suspended due to COVID-19) was reinstated on 1 January 2023.
Cone Bay’s best barra
Cone Bay Barramundi is Best aquaculture Practices (BAP) certified, and is committed to environmentally sustainable, socially responsible seafood. Richard Buczak of Cone Bay Barramundi believes "a healthy environment produces healthy fish", and so its barramundi is given an environment to thrive.
From a nursery in WA, the barramundi is moved to the open ocean where there are two 11-metre tides per day, ensuring the fish are constantly swimming. As Richard says, "this means they’re super fit and lean". Once big enough, they are harvested and distributed throughout Australia within days.
Prized by Aussie chefs for deliciously fresh flavour, you too can enjoy Coles fresh barramundi from your local Coles deli.
