Coles seafood

All Coles Brand seafood is responsibly sourced

At Coles, we’re proud to have been recognised as the Best Sustainable Seafood Supermarket in Australia by the Marine Stewardship Council again in 2020. And to help protect our oceans, all Coles Brand seafood is 100% responsibly sourced.

Prawns in a fishing basket

"We believe a healthy environment produces healthy fish"

Richard Buczak, barramundi farmer

Ocean view of fishing farm

What does responsibly sourced seafood mean?

Imagine a world where we’ve run out of fish. It’s a scary prospect, but one that could happen without sustainable fishing and responsible fish farming. That’s why all Coles Brand seafood, whether wild-caught or farmed, must meet our strict responsible sourcing standards.

This includes wild-caught seafood that is traceable and certified sustainable to the Marine Stewardship Council (MSC) Fisheries Standard, and farmed seafood that is third-party certified.

While our preference is to source MSC certified seafood for wild-caught products and third-party certified seafood for aquaculture products, we also understand that obtaining certification can be a rigorous and intensive process. For those Coles Brand suppliers yet to obtain certification we have implemented the Coles’ Responsibly Sourced Seafood Program. The Program, developed in conjunction with WWF-Australia and MRAG Asia Pacific (an independent sustainable seafood specialist) applies to both wild and farmed seafood and helps to ensure the supply of delicious, responsibly sourced seafood for future generations.

Coles has been awarded the Best Sustainable Seafood Supermarket in Australia…again in 2020!  The Marine Stewardship Council has named Coles holder of the award since 2017.

Close up of prawns in a hand

Helping to ensure a future full of fish

Well-managed and responsible fishing is essential to maintaining healthy fish populations and habitats, and to ensure the future sustainability of marine ecosystems. To be responsibly sourced is no easy task. Take our Own Brand canned Skipjack and Yellowfin tuna for example.

To be responsibly sourced it must be caught without the use of fish aggregating devices (FADs) that create by-catch; caught on approved fishing boats that can be traced all the way to the cannery and must have independent observers on board to monitor measures specified by the Western and Central Pacific Fisheries Commission.

And that’s just for tuna. Right across the store, from seafood in the deli to frozen fish in the freezers, all Coles Brand seafood is responsibly sourced – so whatever you buy, you’ll always know you’re making a better choice for our oceans.

Time to get cooking

Learn more about our other growers and suppliers

Working with the RSPCA, we offer a range of humanely farmed chickens, grown on farms that must meet strict animal welfare standards and provide an enriched environment for chickens to grow.

We’ve worked with our farmers and suppliers to ensure all of our Own Brand fresh pork is sow stall-free and free from artificial growth promotants.

We believe you can’t rush quality. So we’ve partnered with expert French baker, Laurent Boillon, to create our Coles Finest 30 Hour Sourdough Range.

We love supporting Aussie growers and we think Aussie fruit and veg tastes pretty good too. So naturally, we source our fresh fruit and vegetables from Aussie farms first.