What does responsibly sourced seafood mean?
Imagine a world where we’ve run out of fish. It’s a scary prospect, but one that could happen without sustainable fishing and responsible fish farming. That’s why all Coles Brand seafood, whether wild-caught or farmed, must meet our strict responsible sourcing standards.
This includes wild-caught seafood that is traceable and certified sustainable to the Marine Stewardship Council (MSC) Fisheries Standard, and farmed seafood that is third-party certified.
While our preference is to source MSC certified seafood for wild-caught products and third-party certified seafood for aquaculture products, we also understand that obtaining certification can be a rigorous and intensive process. For those Coles Brand suppliers yet to obtain certification we have implemented the Coles’ Responsibly Sourced Seafood Program. The Program, developed in conjunction with WWF-Australia and MRAG Asia Pacific (an independent sustainable seafood specialist) applies to both wild and farmed seafood and helps to ensure the supply of delicious, responsibly sourced seafood for future generations.
Coles has been awarded the Best Sustainable Seafood Supermarket in Australia…again in 2020! The Marine Stewardship Council has named Coles holder of the award since 2017.