Coles seafood

All Coles Own Brand seafood is responsibly sourced

Prawns in a fishing basket

"We believe a healthy environment produces healthy fish"

Richard Buczak, barramundi farmer

Ocean view of fishing farm

What does responsibly sourced seafood mean?

All Coles Own Brand seafood, whether wild-caught or farmed, must meet our strict responsible sourcing standards.

This includes wild-caught seafood that certified to the Marine Stewardship Council (MSC) Fisheries Standard, and farmed seafood that is third-party certified.

While our preference is to source MSC certified seafood for wild-caught products and third-party certified seafood for aquaculture products, we also understand that obtaining certification can be a rigorous and intensive process. For those Coles Own Brand suppliers yet to obtain certification we have implemented the Coles’ Responsibly Sourced Seafood Program. The Program, developed in conjunction with WWF-Australia and MRAG Asia Pacific (an independent sustainable seafood specialist) applies to both wild and farmed seafood and helps to ensure the supply of delicious, responsibly sourced seafood for future generations.

Coles Own Brand Tuna

For Coles Own Brand canned Skipjack and Yellowfin tuna to be responsibly sourced it must be caught without the use of fish aggregating devices (FADs) that create by-catch and caught on approved fishing boats that can be traced all the way to the cannery. The requirement to have independent observers onboard to monitor measures specified by the Western and Central Pacific Fisheries Commission has been temporarily suspended due to COVID-19.

How to cook salmon

Want the secret to salmon success? We break down the steps you need to achieve delicious, crispy skin and perfectly cooked fish. It makes for a tasty midweek meal.

Learn more about our other growers and suppliers

Working with the RSPCA, we offer a range of humanely farmed chickens, grown on farms that must meet strict animal welfare standards and provide an enriched environment for chickens to grow.

We’ve worked with our farmers and suppliers to ensure all of our Coles Own Brand fresh pork is sow stall-free and free from artificial growth promotants.

We believe you can’t rush quality. So we’ve partnered with expert French baker, Laurent Boillon, to create our Coles Finest 30 Hour Sourdough Range.

We love supporting Aussie growers and we think Aussie fruit and veg tastes pretty good too. So naturally, we source our fresh fruit and vegetables from Aussie farms first.