We want to make it easier for our customers to make sustainable choices, so we take a sustainability mindset when developing our Own Brand products.
Coles Own Brand products are sourced ethically and responsibly. Suppliers must meet our policies and requirements across a range of areas including product safety, human rights, animal welfare, health and nutrition and packaging.
We want to provide all Australians with great-tasting Own Brand products that deliver healthier choices for our customers and meet their dietary needs. We've developed a range of policies that cover salt, sugar and trans fat reduction, the use of artificial colours and flavours, and nutrition and health labelling for our Own Brand products.
We also support the Health Star Rating, a Federal Government front-of-pack labelling program aimed at assisting customers to make healthier choices when buying packaged foods.