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Coles and Football Australia Partnership

Coles joins Football Australia and MiniRoos

Coles is proud to announce that it is partnering with Football Australia as the Naming Rights Partner for MiniRoos, the official junior grassroots program of Australian football.

The investment in the growth of community football in Australia will not only boost participation in the MiniRoos program but also support education on healthy lifestyle choices among everyday Australians - aligning with Coles' commitment to helping Australians eat and live better every day.

MiniRoos is designed for children aged 4 to 12, from pre-school to primary school years, catering to all abilities. In 2023, MiniRoos attracted nearly 240,000 participants, a number which is expected to grow in 2024, thanks to the international success of the CommBank Matildas and Subway Socceroos.

Coles Chief Customer Officer Amanda McVay said that partnership would help make a positive difference to families across Australia by keeping kids active.

“Coles is delighted to be teaming up with Football Australia in what is a historic partnership for both parties and one we hope will benefit the lives of Australians for many years to come,” explained McVay.

“This partnership will not only enable more children to experience the benefits of football through Coles MiniRoos but will also encourage children to lead a more active lifestyle while having fun with others.

“Coles is committed to helping Australian families right across the country and is aligned with Football Australia’s ambition to provide more opportunities for Aussie kids to play football,” concluded McVay.

kids and coles team holding soccer balls under a coles sign