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Coles Aussie beef

All Coles beef is 100% Aussie, with no added hormones.

The way beef should be

When it comes to beef, Coles offers a variety of products to meet our customers’ needs, from Coles GRAZE grass-fed beef, to premium Coles Finest beef.

Our farmers believe that good quality beef doesn’t need added hormones and that’s why all of our Coles Own Brand fresh beef is 100% Aussie with no added hormones.

Beef lovers would argue that each has its own unique taste. And that’s why we provide our customers with a choice.

Coles Finest fresh beef is always 100% Australian with no added hormones. The cattle begin eating grass and are then fed grains such as barley and wheat.

GRAZE; our specialty beef range, is 100% Australian, grass-fed and has no added hormones. Growers adhere to high standards where cattle are free to roam and are not fed grain at all.

Whatever your beef is, if it’s Coles Own Brand fresh beef you can be certain it’s 100% Aussie with no added hormones to help bring you better quality beef.



Shop Coles Aussie beef

We work closely with Aussie farmers to bring you great tasting beef, with no added hormones.

Shop Carbon Neutral Beef

Try our delicious and premium-quality cuts of beef, from porterhouse steak to an award-winning scotch fillet that won Product of the Year 2023 in the Consumer Survey of Product Innovation.

*All products not available in all stores.

How to make roast beef

Perfect for Sunday lunch, the classic beef roast is a family favourite. We'll walk you through the steps from start to finish so you nail it every time.