To protect the oceans, all Coles Brand wild caught and farmed seafood is responsibly sourced.
To meet Coles’ Responsibly Sourced Seafood Requirements, Coles Own Brand farmed seafood products are required to be certified to the following independent third-party standards and certifications:
To meet Coles’ Responsibly Sourced Seafood Requirements, Coles Own Brand wild-caught seafood products are required to be:
For Coles Own Brand canned Skipjack and Yellowfin tuna to be responsibly sourced it must be caught without the use of fish aggregating devices (FADs) that create by-catch and caught on approved fishing boats that can be traced all the way to the cannery. The requirement to have independent observers (temporarily suspended due to COVID-19) was reinstated on 1 January 2023.
Coles has held the MSC Best Sustainable Seafood Supermarket Award in Australia since 2017. The award acknowledges Coles’ wide range of MSC-labelled products as well as its commitment to communicating the message behind the MSC blue fish tick to its team members and the wider public.
Cone Bay Barramundi is Best aquaculture Practices (BAP) certified, and is committed to environmentally sustainable, socially responsible seafood. Richard Buczak of Cone Bay Barramundi believes "a healthy environment produces healthy fish", and so its barramundi is given an environment to thrive.
From a nursery in WA, the barramundi is moved to the open ocean where there are two 11-metre tides per day, ensuring the fish are constantly swimming. As Richard says, "this means they’re super fit and lean". Once big enough, they are harvested and distributed throughout Australia within days.
Prized by Aussie chefs for deliciously fresh flavour, you too can enjoy Coles fresh barramundi from your local Coles deli.