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Coles seafood

To protect the oceans, all Coles Brand wild caught and farmed seafood is responsibly sourced.

Coles Own Brand seafood

All Coles Own Brand seafood, whether farmed or wild-caught, must meet our responsible sourcing standards outlined below:
A fishing basket full of prawns

More information on our Responsibly Sourced Seafood Program is available here

Farmed Seafood

To meet Coles’ Responsibly Sourced Seafood Requirements, Coles Own Brand farmed seafood products are required to be certified to the following independent third-party standards and certifications:

Wild-Caught Seafood

To meet Coles’ Responsibly Sourced Seafood Requirements, Coles Own Brand wild-caught seafood products are required to be:  



Shop Coles Brand seafood

What does responsibly sourced seafood mean?

At Coles, responsibly sourced seafood means that farms and fisheries have been independently certified or assessed to help mitigate potential environmental risks − including impacts on surrounding ecosystems, illegal and unregulated fishing, and overfishing of stocks related to seafood sourcing and production of Coles Own Brand products.
Ocean view of Cone Bay WA fishing farm

For Coles Own Brand canned Skipjack and Yellowfin tuna to be responsibly sourced it must be caught without the use of fish aggregating devices (FADs) that create by-catch and caught on approved fishing boats that can be traced all the way to the cannery. The requirement to have independent observers (temporarily suspended due to COVID-19) was reinstated on 1 January 2023.

Coles is MSC’s Best Sustainable Seafood Supermarket Award winner 2022

Coles has held the MSC Best Sustainable Seafood Supermarket Award in Australia since 2017. The award acknowledges Coles’ wide range of MSC-labelled products as well as its commitment to communicating the message behind the MSC blue fish tick to its team members and the wider public.

MSC Winner best sustainable seafood supermarket 2022

Cone Bay’s best barra

In the pristine waters of the Kimberly in Western Australia is Australia’s only ocean-farmed barramundi.
Richard Buczak holding a barramundi

Cone Bay Barramundi is Best aquaculture Practices (BAP) certified, and is committed to environmentally sustainable, socially responsible seafood. Richard Buczak of Cone Bay Barramundi believes "a healthy environment produces healthy fish", and so its barramundi is given an environment to thrive.

From a nursery in WA, the barramundi is moved to the open ocean where there are two 11-metre tides per day, ensuring the fish are constantly swimming. As Richard says, "this means they’re super fit and lean". Once big enough, they are harvested and distributed throughout Australia within days.

Prized by Aussie chefs for deliciously fresh flavour, you too can enjoy Coles fresh barramundi from your local Coles deli.