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We're committed to sustainable and ethical sourcing

Farmer on dirt road with cows
No added hormone beef

We take pride in providing our customers with 100% Australian Coles Brand fresh beef, with no added growth hormones.

Hand picking fresh mint
No artificial colours & flavours

We have removed more than 30 artificial colours and flavours from our Own Brand food and drink. Look for the logo in store!

Fresh seafood in fisherman's hands
Responsibly sourced seafood

To help protect our oceans, all of our Own Brand seafood is 100% responsibly sourced.