Coles is your passionate curator, it's something we've been doing for over a century.
Coles has hundreds of exciting, innovative products across the store that are both great quality and value
From everyday items like bread and milk to entertaining essentials like dips, and your favourite indulgent treats, we have something for everyone.
Our development chefs
Coles' team of experts work hard to develop the next best thing for your shopping list, and to inspire you with new products. We work hard to deliver products that suit the modern lifestyle, and to help you shop for any occasion.
Behind the scenes: Coles Test Kitchen
We tracked our award-winning pasta from an idea to launch, a rigorous nine-month process of testing and tasting.
Shop our newest Coles Brand products
Tasty recipes to try
Try the Coles Brand range in one of these delicious recipes.
