GRAZE Beef and Lamb
Grass-fed beef & lamb, selected to high standards. Now available all year round.
Free to graze on pastures and never fed cereal grains. At Coles, all our delicious GRAZE lamb and GRAZE beef are from 100% Aussie farms.
What does grass-fed really mean?
It means our livestock roam free on open and abundant Australian pastures and are never fed cereal grains.
Our livestock is individually selected to high standards and can be traced directly from our Aussie farmers. Guided by the seasons, we work with nature to bring you succulent, quality grass-fed beef and lamb - all year round.
Achieving this high level of quality requires adhering to a set of high standards which ensure the livestock have access to graze on pastures, are cared for by skilled stockmen and women, and that none of our beef is treated with Hormone Growth Promotants (HGPs), and our lamb is raised without the use of antibiotics.
The GRAZE grass-fed standards cover feed and water, as well as other areas including traceability, animal welfare and handling.
About our GRAZE products
GRAZE Beef is proudly brought to you by our Aussie Farmers in partnership with Coles. Individually selected to high standards, our GRAZE beef can be traced directly from our Aussie farms.
From the New south Wales Tablelands, Victoria’s North East and Gippsland areas to South Australia’s Limestone Coast and the Great Southern Region of Western Australia, our farmers work with nature to produce great tasting, quality grass-fed beef all year round.
How GRAZE Beef is different
Working with Aussie cattle farmers
100% Australian
Never fed cereal grains
Selected to high standards
Free to graze on pastures
Raised without the use of Hormone Growth Promotants (HGPs)
Follow our products from farm to store
Step1: Farm
Farms meet the Coles Grass Fed Standards for cattle health and welfare, as well as have full lifetime traceability for every animal. All GRAZE cattle is raised in pastures and under the high standards of animal welfare.
Step 2: Transport
Livestock are transported using Coles approved operators, trucks or transporters.
Step 3: Production
All production facilities meet the Coles Food Manufacturing Supplier Requirements (CFMSR) to ensure great product quality. Products are sent to the 5 distribution centres across the country for further distribution to your local Coles store.
Step 4: To store
GRAZE beef are products are available in stores all year round, so you can enjoy delicious, fresh Aussie grass-fed beef at any time.
Meet our GRAZE Beef farmers
Nigel Stephans: Owens Valley, VIC
Nigel has been supplying Coles with GRAZE beef since it’s launch in 2014. Nigel used a $134,000 grant to introduce a new irrigation system to reduce water use and cut electricity costs, allowing him to produce grass-fed beef year round.
The Caithness Family: Bairnsdale, VIC
Received a $160,000 nurture fund which enabled Trevor and Carryn Caithness to build facilities, helping drought-proof the family business and ensure strong supply of GRAZE beef cattle. “We feel a great ownership of the beef we supply to Coles,” Trevor Caithness.
Grant Harvey: Strathdownie, VIC
One of four farms to receive a share of $1.3M in Nurture Fund Grants in 2019 to better enable them to combat drought. The Harvey family from Strathdownie used these funds to implement changes that would help the family business to supply grass-fed cattle all year round.
Tim Wilson: Labertouche, VIC
Tim owns Amphitheatre cattle farm at Labertouche, Victoria and supplies Coles with entirely grass-fed beef. Tim’s dream was always to have his own farm, and when an opportunity to manage – and later purchase – a cattle farm arose he jumped at the chance. For him, as well as caring about the welfare of his cattle, it’s a lifestyle that suits him to a tee, given he’s spent a lifetime learning the intricacies of farming.
GRAZE Beef recipes
GRAZE Lamb is proudly brought to you by our Aussie Farmers in partnership with Coles. GRAZE Lamb is individually selected to high standards and can be traced directly from our Aussie Farmers.
Guided by the seasons, we work with nature to bring you succulent, quality grass-fed lamb all year round.
Working with Australian lamb farmers
Working with Australian lamb farmers
100% Australian
Never fed cereal grains
Selected to high standards
Free to graze on pastures
Raised without the use of antibiotics
Follow our GRAZE lamb products from farm to store
Step1: Farm
Graze Lamb is individually selected to high standards and can be traced directly from our Aussie Farmers. Our livestock are raised without antibiotics and roam free on open and abundant Australian pastures.
Step 2: Transport
Livestock are transported using Coles approved operators, trucks or transporters.
Step 3: Production
All production facilities meet the Coles Food Manufacturing Supplier Requirements (CFMSR) to ensure great product quality. Products are sent to the 5 distribution centres across the country for further distribution to your local Coles store.
Step 4: To store
GRAZE lamb are products are available in stores all year round, so you can enjoy delicious, fresh Aussie grass-fed lamb at any time.
Meet a GRAZE lamb farmer
Scott Colvin
Second-generation farmer Scott Colvin, who has been supplying Coles for four years, said Tasmania is the perfect place to produce quality grass-fed lamb.
Rodney Maslin: Coolamon, NSW & Craig Mckenzie: Canowindra, NSW
Coles Lamb buyer Craig Mckenzie with 3rd Generation Prime Lamb and Grain producer Rodney Maslin . The Maslin family have been farming in the Coolamon district since 1929.
Ian Maslin: Coolamon, NSW
Coolamon district GRAZE Lamb producer Ian Maslin has been selling lambs to Coles for 20. The Maslin family specialises in producing spring finished grassfed lambs and are proud to be part of the Coles GRAZE grassfed lamb program.
Cameron Marwood: Red Cliffs, VIC
3rd Generation Red Cliffs GRAZE Lamb producer Cameron Marwood grows high protein Vetch crops for their ability to produce great quality GRAZE Lambs and build soil nitrogen levels for future cropping programs.
Andy Marwood: Red Cliffs, VIC
2nd Generation GRAZE Lamb producer Andy Marwood has been breeding and finishing lambs in the Red Cliffs district for over 40 years.
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