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Perfect Taste, Less Waste.

We celebrate that great-tasting fruit and veggies come in all shapes and sizes. That is why the I'mPerfect fruit and veg might not look the part, but they sure do taste it and come from the same Aussie farms. By utilising more of our farmers’ available crop, the range helps reduce food waste and makes eating fruit and veg more affordable for you and your family. 

Shop from the I'mPerfect range

As we all know it’s what’s on the inside that counts.
The Giblett family from Newton Orchards walking on their farm

Sourcing produce from our community

The Giblett family from Newton Orchards at Manjimup in Western Australia has sold apples to Coles for more than 30 years and produce its own juice and cider to eliminate food waste on their farm. In 2019, the family business also began supplying apples to Coles for its new I'mPerfect range for fruit and vegetables that might have a blemish, but taste great.