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Just over 5 years ago FightMND funded its first research project to find a cure for motor neurone disease. We were fighting for families impacted right across Australia. Like our family, when a diagnosis hits, you can feel really alone. But we were not alone. Families across Australia have rallied behind the fight against this beast of a disease. Including our Coles Aussie Pork farmers, who 5 years ago stood tall, and said they would fight alongside us. These farming families came together to help take up the fight in partnership with Coles Supermarkets and from farms all across the country, they’ve contributed every year to help save lives.
From Albany to St Arnaud, Lameroo to Murray Bridge, Port Vincent to Perth. When the call went out, every Coles Aussie Pork farmer joined the army and signed on to fight the beast. It’s an industry-wide commitment, and you know when our farmers say they’ll do something, they do it.
Just like Dad often says, the mark of a person is not what you say, it’s what you do. This year, Coles and their Aussie pork farmers will do it all again, and donate to FightMND for every pork product sold in store during the Big Freeze.
And here’s how you can help. We’re asking everyone to go into their local Coles store and purchase pork products that display the FightMND sticker. And this year, Coles and Coles Express stores will once again be selling our iconic Big Freeze beanie. So Australia, let’s play on and help Coles and their Aussie pork farmers continue the fight against MND.
From our family to your family, thanks for your support. Together we will beat the beast that is MND.
Coles will donate 10 cents from every pack of Coles Brand Aussie pork sold to FightMND until 21 June ‘22.
Our Coles Australian pork farmers will also donate to FightMND over this period.
Coles will donate all proceed from the sale of beanies directly to FightMND.
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