Skip to cookie banner
Coles 360 Logo
  1. Home
  2. Coles 360
  3. Case Studies
  4. Mars Halloween
Coke cans with names on them for 'share a coke' campaign

Frightfully effective: Mars’ Halloween activation drove a 25% sales uplift

During a key seasonal event, Mars partnered with Coles 360 to stand out online, converting attention into sales.

Opportunity

Cut through during the highly competitive Halloween season to drive confectionery sales and brand visibility for Mars.

Objectives

  • Sales uplift

  • Customer engagement

Solution

Amplify Halloween trade promotions through high-impact Coles 360 online media placements to drive visibility and conversion.

Strategy and tactics

Half-price & hub feature rows and a specials flyout banner maximise reach to an engaged audience.

 

The app top 10 list and a category single tile turn consideration to conversion.

CTA banner background image

Key results

120k

customers reached online

25% incremental uplift

from online ad exposed customers

697k

online impressions delivered

Source: Customer Lift powered by Circana | Time Period 01/10/25-04/11/25

Takeaways and learnings

Always on campaign throughout the Halloween season with key assets aligned to promotional pricing weeks supported strong penetration and sales uplift.

Person using laptop

Explore more case studies

View all

Want to see what your brand can achieve with Coles 360?

Let's connect