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National Charities


Coles is proud to be in partnership with national cancer charity Redkite. Redkite gives essential support to children and young people (0-24 years) with cancer and their families. Coles customers and team members have been passionately fundraising for Redkite for more than three years. Together we have raised over $20 million for Redkite, enabling them to double the support they give children and young people with cancer. With Coles’ support, Redkite has been able to:

  • Double the amount of essential financial assistance provided to families
  • Increase the number of families reached from 45 per cent to 70 per cent
  • Deliver more than 50,000 hours of counselling and practical support for families in hospital
  • Provide around 2,000 hours of phone and email support
  • Launch the Redkite Education and Career Support Program to help young cancer patients and survivors reach their goals – so far more than 150 Redkite and Coles Dare to Dream scholarships have been awarded across the country. This is Australia’s first national education and career support program for teenagers and young adults.

To help Redkite reach many more families with critical assistance, Coles has donated five cents from the sale of every loaf of specially marked Coles Brand and Coles High Top bread to Redkite since 26 January 2013. The current fundraising campaign commenced on 26 January 2015 and remains ongoing until terminated in accordance with the agreement between the parties.

Get involved
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Bravery Trust

Coles is proud to have partnered with Bravery Trust to provide support to current and former members of the Australian Defence Force and their families who have suffered hardship as a result of their service. In 2014, Coles pledged to raise $5 million for the Trust and in 2017 we are proud to have achieved this commitment. Thanks to the generosity of customers and team members, we helped to raised more than $5.2 million over three years to provide financial assistance for food, housing, utilities, bills, education and other services to ADF members, veterans and their families.


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Coles Community Food with SecondBite is a program which donates surplus healthy, fresh food to community food programs supporting disadvantaged Australians. Since the program launched in late 2011, Coles has provided the equivalent of more than 40 million healthy meals to people in need.

Around Australia, over 600 Coles stores are donating fresh produce and bakery items to metropolitan, regional and rural communities to assist the estimated two million Australians who don’t have access to a safe, regular, and affordable food supply.

Our supermarkets work hard to support SecondBite through in-store fundraising initiatives, most recently raising $577,000 in our July 2016 campaign. For the first time, Liquorland, First Choice and Vintage Cellars also ran fundraising campaigns in June, and then again in December 2016, generating $750,000 to help provide nutritious food to Australians doing it tough.

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Coles is committed to helping Foodbank in its important mission, to achieve ‘An Australia without Hunger,’ by regularly donating food and groceries. Through the dedicated work of  team members in our stores and distribution centres, Coles donates over one million kilograms of food and groceries annually.

Coles is proud to have partnered with Foodbank for over a decade, which has resulted in over 23 million meals for Australians in need.

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Red Dust

Coles Express has partnered with Red Dust Role Models since 2014. Working in remote Indigenous communities across the Northern Territory  for more than 20 years, Red Dust Role Models ‘Healthy Living’ programs aim to encourage Indigenous youth to learn more about health, and inspire them to live healthier lifestyles.

Almost 1,000 Coles Express team members donate to Red Dust through regular payroll deductions, to help fund programs at Daly River, located 224 kilometres  south west of Darwin. More than 25 team members have visited Daly River as role models, generously giving their time, sharing cultural and life experiences and offering practical assistance.
To date, the partnership has delivered;

  • More than 10 Healthy Living Programs in Daly River
  • Working with approximately 120 students at two local Daly River schools to help deliver Healthy Living education programs
  • More than six Health Resource Music Videos written, recorded and produced by our teams.
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Guide Dogs Australia

Since 1982, Coles has supported the Guide Dogs Australia Collection Dog Program. The iconic Collection Dogs raise money to give people who are blind or have low vision the skills and confidence to move around their local communities safely and independently.

Coles’ team members and customers have raised over $6.8 million since 1982 for Guide Dogs Australia. You will find Collection Dogs in many Coles supermarkets and Liquorland stores throughout Australia. Coles also runs student transition training for Guide Dogs Australia clients, welcomes pups in training to its stores and offers employment opportunities for people with vision loss.

With the number of Australians needing Guide Dog Australia’s services set to significantly increase by the year 2020, every act of kindness matters, big and small. Your loose change and donations have helped to raise, train and support over 160 Guide Dogs across Australia, so when you next shop at Coles, be sure to make a donation.

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Cancer Council

Coles Express is proud to be Cancer Council’s primary partner for Australia’s Biggest Morning Tea and Daffodil Day. In 2016, Coles Express team members and customers raised more than $800,000 through these campaigns.

Coles is proud to have been an official partner of Cancer Council’s Daffodil Day for more than 20 years, raising more than $21.9 million for cancer research, education and support services through the ever popular Daffodil Day campaign. Funds raised have helped Cancer Council to provide support services in each State and Territory to provide vital assistance to newly diagnosed patients and people living with cancer.

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