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Responsible Sourcing

As one of Australia’s leading food retailers, we have a huge responsibility to our customers, the community and the environment.

Our focus is simple - to continue to work towards a sustainable future while supporting Aussie farmers, food producers and the local community.

Coles Brand’s animal welfare policies focus on reducing the number of products sourced from close confinement systems such as battery cages and sow stalls.

Coles Brand fresh eggs have been cage free since January 2013 and Coles Brand fresh pork has been sow stall free since January 2014.


Coles’ approach to animal welfare for Coles Brand farmed animals is based around the five freedoms:

  • freedom from hunger and thirst;
  • freedom from discomfort;
  • freedom from pain, injury and disease;
  • freedom to express (most) normal behaviour; and
  • freedom from fear and distress.

This approach includes beef, lamb, poultry, eggs, pork and dairy.

Coles takes animal welfare seriously and investigates any incidents that occur within the Coles Brand supply chain.

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Graze Beef


Graze is proudly brought to you by our Aussie Farmers in partnership with Coles. Individually selected to high standards, our livestock are raised in the open pastures across the scenic farms of Australia. From the New South Wales Tablelands, Victoria’s North East and Gippsland areas to South Australia’s Limestone Coast and the Great Southern Region of Western Australia, our Farmers work with nature to produce great tasting, quality grass fed beef. Achieving this high level of quality requires adhering to a set of high standards which ensure the cattle have access to graze open pastures, are cared for by skilled stockmen and women, and that none of our beef is treated with hormone growth promotants (HGPs). The Graze beef standards cover feed and water, as well as other areas including traceability and animal welfare and handling.

Beef: No added hormones

All the fresh beef in our meat departments is 100% Australian, with no added hormones. Since 2011, all the fresh beef in our meat departments at every Coles store across Australia, is 100% Australian and has no added hormones. At Coles, our farmers don’t use added hormones, allowing the cattle to grow more naturally.

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Pork: Sow stall free

Following extensive work with our pork suppliers, Coles is proud to say that all our Coles Brand fresh pork is sow stall free. This major animal welfare initiative is a response to demand from our customers for more responsibly sourced products and sees approximately 34,000 mother pigs no longer kept in small, single-pig stalls for long periods of their lives. All our Coles Brand fresh pork is produced without the use of Artificial Growth Promotants. All pigs raised by suppliers of Coles Brand pork are now free to move about in pens and socialise with other mother pigs. In addition, our local and imported Coles Brand ham and bacon is now sow stall free. Coles Sow Stall free Pork is audited against the Australian Pork Industry Quality Assurance Program + Customer Specifications for Coles Supermarkets Australia Pty Ltd (APIQ + CSC) standard ( as a base requirement which extends above the current industry standard.

Curtis interviews Hope from the RSPCA

The RSPCA believes there are different ways to produce meat chickens – the RSPCA’s Standards focus on meeting birds behavioural and physical needs. Maintaining good quality litter through control of temperature, humidity and ventilation is essential. The chickens that supply this Coles range are farmed indoors in barns that meet the RSPCA’s Standards. The Scheme establishes higher welfare (beyond legislative requirements), but commercially achievable, production standards. Watch this video to hear more from Hope Bertram at the RSPCA and Jackie Healing from Coles about RSPCA Approved chicken.

Cage free eggs

We’re proud that all Coles Brand eggs are cage free; they are now either barn laid or free range. Barn laid and free range hens are free to do the things nature intended hens to do, like roam around, perch, dust bathe and lay their eggs in a nest. As a result of this initiative, about 350,000 hens will never be caged.

Responsibly-sourced seafood

Coles has made the commitment to only sell responsibly sourced Coles Brand seafood, so you can be confident you’re making a better choice. This is really important as well-managed and responsible fishing is essential for the future sustainability of our marine ecosystems.

What it means

Responsibly sourced means Coles Brand seafood comes from well-managed fisheries and aquaculture farms that have been independently assessed. This means Coles has looked at the impact on the environment, along with how and where the seafood is caught, to help maintain healthy fish populations and habitats.

Sea change

Since 2011, Coles has been working with organisations such as the Marine Stewardship Council (MSC), Aquaculture Stewardship Council (ASC) and WWF Australia to strive for a more sustainable seafood offering.

Across the aisles

The responsibly sourced Coles Brand seafood ranges from the fresh salmon you buy at the deli to the canned tuna in the grocery aisle. It even includes the frozen fish fingers you serve your kids.

Simpler for you

All the work Coles has done behind the scenes has made it simple for you to feel comfortable with your seafood choices. All you have to do is look for one of the MSC or ASC ecolabels or the Coles Responsibly Sourced Seafood logo in store.

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Find out more

RSPCA Approved

Coles is committed to providing Aussie families with a range of RSPCA Approved fresh meat options to make delicious meals. The RSPCA Approved Farming Scheme provides higher animal welfare standards for the care of pigs, chickens and turkeys. Animals in these farming systems are housed in an environment that meets their physical and behavioral needs. RSPCA Approved products are marked with an RSPCA Approved Farming Scheme logo. All RSPCA Approved farms are audited on a minimum yearly basis for acceptance into the program.

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