We want to win together with our supplier partners and we are committed to building strong, multigenerational, collaborative relationships with Australian farmers and producers. Their hard work and dedication enables us to provide high-quality products to our customers.
Farming that is Better Together
Latest stories from our farmers and producers
Open on Coles ambassador, Curtis Stone, in a restaurant kitchen, holding a platter of meat whilst making an announcement to the viewer.
Curtis VO: Do you know what makes Coles brand fresh meat taste so great?
Cut to close up shot of meat on a barbecue being glazed with a brush.
Cut to shot of a farmer and Curtis, who is enjoying some meat that the farmer is offering him.
Curtis VO: Our Aussie farmers.
Cut to shot of farming couple rolling up a shed cover.
Cut to overhead shot of some farmers on horses, rounding up cattle in a paddock.
Curtis VO: Working day in, day out to produce meat that tastes delicious.
Cut to shot of a farmer standing next to a shed, ripping hay from a large hay bale.
Cut to shot of a different farmer shovelling.
Cut to shot of a farmer walking past and looking at his cattle in the paddock.
Cut to close up of a roast chicken being sliced.
Cut to shot of Curtis sitting at a table with friends, enjoying a meal together.
Cut to shot of Curtis in restaurant kitchen speaking to viewer.
Curtis VO: I’ve always believed meat that’s raised better, tastes better.
Cut to shot of a farmer driving past and admiring the cattle in the paddock.
Cut to shot of green paddock hills with sheep scattered across the shot.
Cut to shot of Curtis in restaurant kitchen speaking to the viewer.
Cut to close up of a whole roast chicken on a table setting.
Curtis VO: And 100% of Coles brand fresh meat comes from Aussie farms - 100% of the time.
Cut to close up of roast pork being sliced.
Cut to close up of cooked lamb chops being sliced to serve.
Cut to shot of farmer couple smiling in front of their cattle behind them.
Cut to shot of Curtis speaking to viewer.
Cut to overhead shot of a farm and its different facilities and sheds.
Cut to shot of Curtis and a farmer walking through a paddock and talking, with some cattle scattered behind them.
Curtis VO: And it’s the same delicious fresh meat that Coles supplies to the Masterchef pantry.
Cut to shot of Curtis in a restaurant kitchen with two chefs, eating and enjoying some cooked meat.
Cut to close up of a plate with sauce being poured over the meat and brussel sprouts.
Cut to copse up of fresh green sauce being drizzled over a plate of meat and green vegetables.
Cut to shot of cooked lamb chops presented nicely on a plate with some sauce and vegetables.
Cut to close up of Curtis speaking to viewer.
Curtis VO: Coles. Value, the Australian way.
Cut to Coles red screen.
Coles Own Brand products
Coles Own Brand products are sourced ethically and responsibly. Suppliers must meet our policies and requirements across a range of areas including product safety, human rights, animal welfare, health and nutrition and packaging.
We want to provide all Australians with great-tasting products that deliver healthier choices for our customers and meet their dietary needs. We've developed a range of policies that cover salt, sugar and trans fat reduction, the use of artificial colours and flavours, and nutrition and health labelling for our Coles Own Brand products.
We also support the Health Star Rating, a Federal Government front-of-pack labelling program aimed at assisting customers to make healthier choices when buying packaged foods.
At Coles, our farmers believe that good quality beef doesn’t need added hormones, that’s why all Coles Own Brand fresh beef is 100% Australian with no added hormones.
Working with the RSPCA, we offer a range of humanely farmed chickens, grown on farms that must meet strict animal welfare standards and provide an enriched environment for chickens to grow.
Australian-first fresh produce sourcing policy
We love supporting Australian growers and we think Australian fruit and veg tastes pretty good too. So naturally, we source our fresh fruit and veg from Australian farms first.
Cage free eggs
All Coles Brand shell eggs sold nationally are cage-free and in 2019 we also transitioned all proprietary shell eggs in Western Australia to cage-free.
In 2019, we began direct sourcing Coles Own Brand fresh milk in Victoria and the South Coast of New South Wales, giving farmers the option of one, two or three-year contracts with transparent pricing, providing them greater confidence over their income so that they can plan for the future. Since then, the program has expanded to dairy farmers in the Riverina, South Australia, Western Australia and Tasmania. In addition, we have expanded the model to include direct milk sourcing for Coles Own Brand cheese, sourcing milk predominantly from Victoria.