Coles is a retailer, rather than a wholesaler, so we need to limit the quantities of items customers can purchase. This is to ensure everyone has chance to buy what they need.
Generally, this will be limited to what one household can reasonably be expected to consume.
Baby formula is in such high demand that we sometimes run out of stock. To make sure that everyone has the chance of purchasing goods for their family, we've placed a temporary limit on baby formula. We ensure this is regularly reviewed.