Inspire & Create

We see Coles ambassador, Curtis Stone in a restaurant kitchen, with oven pit in the background making an announcement to the viewer.

Graphic appears on screen that says: Coles GREAT TASTING MEAT with Curtis Stone.

Curtis says: one good thing to always come out of tough times, is that it reminds us of what's really important.

We see a close up shot of meat.

We see a shot of Curtis cutting meat.

We see a shot of a girl eating a wrap.

We see a shot of a girl eating a sandwich.

Curtis says: pure, simple things like preparing dinner, whether that be dinner for one, or dinner for the whole family.

We see a shot of people sitting at a table set with plenty of food, which they start eating.

We see a shot of couple standing in garden, eating.

We see a shot of man eating from a fork.

We see a close up shot of table with burgers being assembled.

We see a shot of a family of four, sitting outside with plates in their laps, eating.

Curtis says: And that you don't have to be a Masterchef to make dinner extra special. 

We see Curtis grinding a pepper grinder, with oven pit in the background.

We see close up shot of meat on grill.

We see shot of Curtis sprinkling salt.

We see shot of pot of veggie and meat stew.

Curtis says: Especially if you stick to pure, simple ingredients, like Coles brand fresh meat.

We see a shot of man taking tray out of an oven.

We see a shot of two ladies preparing meals at bench.

We see a shot of meat being cooked in pan.

We see a shot of meat being pulled apart by a fork.

Curtis says: Beef with no added hormones.

Graphic appears on screen that says: All Coles Brand FRESH BEEF No Added Hormones.

Behind the graphic we see meat on a grill.

We see a shot of Curtis in kitchen with his kitchen staff.

Curtis and staff say: delicious.

Graphic appears on screen that says: All Coles Brand FRESH PORK. No Artificial Growth Promotants.

Behind the graphic we see knife cutting pork crackling. 

Curtis says: Pork free from artifical growth promotants

We see shot of pork on grill.

We see shot of Curtis in kitchen.

Curtis says: Ohhhhh!

Graphic appears on screen that says: All Coles Brand FRESH CHICKEN RSPCA Approved.

Behind graphic we see a roast chicken being sliced.

Curtis says: RSPCA approved chicken 

We see a shot of woman outside eating food.

Graphic appears on screen that says: All Coles Brand FRESH LAMB 100% Aussie.

Behind the graphic we see lamb being cooked on a grill

Curtis says: or our 100% aussie lamb

We see a shot of Curtis in kitchen with kitchen staff, eating food. Curtis raises his arms in the air and walks away.

Curtis says: because i've always believed, meat that's raised better

Graphic appears on screen that says: Meat that's raised better TASTES BETTER Curtis Stone

Behind graphic we see farmer with his cattle.

We see Curtis and staff in kitchen holding meat before they eat it.

Curtis and staff say: tastes better!

Curtis says: That's why the fresh meat you see in Coles, is the same fresh meat you see on Masterchef.

We see shot of meat being cooked in fry pan, being roasted with tongs.

We see shot of Coles butcher team member in Coles store with customer, showing her a packet of meat.

We see shot of meat with herb crust, being pulled apart.

We see shot of pot with cooked meat stew and lemon slices

We see shot of Curtis and staff member in kitchen.

Staff member says: It tastes better.

Curtis says: It does.

We see shot of Curtis in kitchen holding up a tray with 2x roast chickens.

Voice over says: Coles, good things, great value.

Coles logo appears on screen. Logo reads: Good things. Great value.