The connection between cancer and a sandwich isn’t immediately obvious, but for the last seven years, five cents from the sale of every loaf of specially marked Coles Own Brand bread has been donated to Redkite to support children with cancer and their families.
For the love of bread
To date, sales of Coles Own Brand bread have helped to raise more than $22.5 million, enabling Redkite to provide practical support to thousands of families living through the upheaval of their child’s cancer - from supplying fuel and grocery vouchers, to covering the cost of essential household bills.
For the love of bread features 22 feel-good sandwiches, with contributions from families who have received Redkite’s support, as well as recipes from more famous faces, including media personalities Yvie Jones, Wayne Mott and Tom Walsh.
Redkite CEO, Monique Keighery said For the love of bread gives this unassuming loaf of bread the recognition deserves, as it helps raise desperately-needed funds for the charity and helps to build awareness of Redkite and its work.
“This amazing loaf of bread has changed the cancer experience for thousands of families across the country, but there is still so much work to be done. Right now, there are still families we’re not reaching and who are going through cancer alone.
“By making a small purchasing decision to choose the Coles Own Brand bread featuring a little red kite, you’re extending a lifeline to some of our most vulnerable community members and playing an important role in easing their cancer journey,” Ms Keighery said.
To download the free For the love of bread eBook or support Redkite visit: sandwich4redkite.org.au
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