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Coles fresh chicken is RSPCA Approved

At Coles, we believe chickens should be raised to RSPCA standards. It’s why all our Coles fresh chicken isn’t just 100% Aussie, it’s raised on RSPCA Approved farms.

"We make sure our chickens have the best quality of life possible"
Craig Mackenzie, Free Range Chicken Farmer

Animal welfare that's better for everyone

Craig Mackenzie has been a free range chicken farmer for six years and he’s now a proud RSPCA Approved chicken farmer, too.

‘Many farmers including myself have strong views on welfare,’ Craig says. ‘We believe it is extremely important to care for our chickens and make sure they have the best quality of life possible.’

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Craig Mackenzie
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What does free range RSPCA Approved chicken mean?

There are different types of free-range chicken, but all Coles Brand free range fresh chicken is grown on farms that are part of the RSPCA Approved Farming Scheme and meet these indoor and outdoor standards.

Chickens are introduced to the outdoors once they have grown feathers and are mature enough to acclimatise to the outdoor environment. They are provided with outdoor access for a minimum of 8 hours a day which enables the chickens to express their natural behaviours such as foraging and pecking, along with providing them shade for protection.

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Free Range Chicken

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Whole Chicken

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Chicken Fillets

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