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Coles

How to select and cook great-tasting Coles beef

Whether you choose scotch, porterhouse, rump, a roast, or gravy beef, there's a tasty cut available at Coles and amazing recipes here.

Coles has established relationships with hundreds of beef producers around the country, and travel more than 350,000km each year to make sure these close relationships result in quality steak on your plate. In fact, here’s one such example: Coles was the first major Australian supermarket to launch its own brand of Certified Carbon Neutral Beef from farm to shelf. Now, as part of all the no-added-hormones beef you'll find at Coles, there are several carbon neutral cuts available nationally, along with the range of GRAZE choices, too.

Beef Farmer of the Year 2023

CAITHNESS FAMILY
CAITHNESS PASTORAL, BAIRNSDALE VIC

Trevor Caithness’ success has not been by accident. His family has bought and renovated nine properties totalling 1800 hectares in East Gippsland in the past 20 years and has been actively involved with local farm research trials. They run 850 Angus, Hereford and crossbred cows to produce 700 calves a year for the premium Coles Graze grass-fed beef label.

Trevor Caithness on a farm smiling

Shop Coles Aussie beef

We work closely with Aussie farmers to bring you great tasting beef, with no added hormones.