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A thumbs up from Healthy Kids Association

Healthy Kids Association has given a huge thumbs up to the Coles Fresh Stikeez Rainbow Challenge campaign and its mission to get the kids of Australia eating more fruit and veg!


Why are campaigns like this so important?

One in four Aussie children aged between 5 and 17 are overweight or obese and while 73% of children aged 2-17 eat enough fruit, just 6.3% eat the recommended serves of vegetables (ABS 2017/18).

Healthy eating starts at home, and “eating the rainbow” is one of the best ways to ensure kids are getting all the vitamins and minerals that can be found packed into all those awesome fruits and vegetables. Not only does the rainbow make eating fun, but setting goals and rewarding healthy choices have been shown to set up healthy habits for life. We hope the Rainbow Challenge will encourage children to eat fruit and vegetables they may never have tried before.


About Healthy Kids Association

Healthy Kids Association is a health promotion charity which aims to improve access to nutritious food and educate children and families on how to make healthy choices for a healthy life. For more information, click here .

Is your school a member of Healthy Kids?

A Healthy Kids Membership provides your school access to the very best resources and tools for schools. From advice on running the canteen, to seasonal recipes and videos, interactive and printable teaching resources, fun activities for children, resources for parents, access to exclusive offers, regular communications and information about upcoming health promotion workshops and programs – membership is designed to encourage a proactive approach to health for kids. 

We’re giving away three prizes of $5000 to spend on a health project, and an all-expenses-paid cooking class at your school, for three lucky schools around the country that show us how they are bringing the Rainbow Challenge to life in their schools.Find out more here.

Get happy with these fruit and veg activities from Healthy Kids

Looking for a way to make fruit and veg fun? Download these quick and easy activities!