10 years of keeping prices Down Down: the big red hand turns 10

Coles team member with a down down guitar in a Coles supermarket

A decade ago we introduced DOWN DOWN prices across our stores, and showed Australians a whole new way to save.

And while you’ve been shopping your favourite products at our lowest prices, we’ve been hard at work to find even more savings. Our commitment to helping lower the cost of your weekly shop has never been stronger.

New Down Down prices are launching this week across the store to lower the cost of breakfast, lunch and dinner. New products include breakfast favourite Uncle Toby’s Cheerio’s cereal down to $5 and lunchtime essential Mainland Dairy Buttersoft Pure Butter down to $6.25.

Over the years, Coles has ensured some of Australia’s best-known brands have gone Down Down and stayed down. Quilton 20 Pack of toilet paper for $10, Moro Olive Oil 1L for $12, Fab Laundry Powder 2kg for $7 and Bega Peanut Butter 780g for $6.50 are just a few of the everyday groceries reduced in price years ago and are still the same great value today.

Coles Chief Marketing Officer Lisa Ronson said providing customers with great value is more important now than it has ever been.

“It is more important than ever that we are providing customers with great value every time they shop. Down Down and the Big Red Hand have been an important way for Coles to provide our customers with trusted value they can rely on.  The campaign changed the face of retail by keeping the cost of groceries for Australians down. As we celebrate its tenth anniversary, we remain committed to lowering the cost of living during what has been a very challenging time for so many.”

So, whether it’s in-store, online or at coles&co, make sure you keep looking for the Big Red Hand for great savings, every day.

keeping prices down down for 10 years