Coles customers can earn Stainless Steel MasterChef cookware for free when they spend $20 or more in one transaction.
Coles MasterChef cookware to collect
After a year in which Aussies found themselves cooking at home more than ever before, Coles is giving customers the chance to upgrade their kitchen game with its latest campaign featuring MasterChef brand stainless steel cookware.
From Wednesday 24 March, Coles customers will be able to earn “Cookware Credits” by scanning their Flybuys card when they spend $20 or more in one transaction at Coles or Coles Online1. Once customers have enough credits, they can redeem their MasterChef cookware in store.
The exclusive range features seven pieces of cookware to collect and for the first time, Coles has introduced a new method – half pay – to make it even easier to collect the full set by allowing customers to redeem with half the required credits and paying half the retail price.
Coles Chief Marketing Officer Lisa Ronson said Coles wants to provide customers with even more value at the checkout by rewarding shoppers with premium quality cookware.
“A lot of pots and pans got a good work out over the past year and there’s plenty of Aussie families who are now much in need of a few replacements,” Lisa said.
“Our recent MasterChef knives program was our most popular loyalty program to date with the highest participation rate across Australian households. Much like our glassware, food storage containers and knife campaigns, we love to help customers top up their kitchen with essential tools.
“These are high-value products so our new ‘half pay’ method was introduced to help increase the accessibility of the program to those who may not spend as much on their weekly shop.
“We’re also delighted to bring Luke Mangan and Courtney Roulston on board as our ambassadors because they know exactly how important it is to be equipped with the very best tools in the kitchen.”
Starting from 40 credits, customers can collect a MasterChef 20cm and 26cm non-stick frypan, 18cm saucepan, 24cm casserole dish with lid, 28cm non-stick stir fry pan with lid, 24cm steamer and 24cm stock pot with lid.
MasterChef cookware is also available to purchase in store from Wednesday 24 March, while stocks last, starting from $40 for the MasterChef 18cm saucepan and 24cm steamer.
1 MasterChef cookware can be found at dedicated merchandise displays in Coles supermarkets. Spend $20 in one transaction at Coles or Coles Online (after savings and discounts have been applied) to receive a Cookware Credit. $20 spend excludes some purchases including Coles Insurance products, iTunes cards, gift cards, liquor, smoking/tobacco products, mobile phones and mobile phone plans, recharge, Opal top up, calling cards, eBay and UberEats purchases. Excludes Coles Express. While stocks last. Half pay requires redeeming 50% of the Cookware Credits and paying 50% of the retail price using cash, EFTPOS or gift cards.