Coles will bring the magic of storytelling to Aussie households with our new exciting collectable range to feature 24 pocket-sized books from popular Aussie children’s author and illustrator duo Andy Griffiths and Terry Denton.
Coles Little Treehouse™ books are based on the much-loved characters from the most successful Australian kids’ book series of the past decade.
The series is aimed at encouraging a lifelong love of books, taking little readers on a journey to explore an ever-expanding treehouse with new and exciting titles like Jill’s Little Big Book of Animals, Madam Know-it-all’s Believe-it-or-not Book, Vegetable Patty and Elephant on a Bicycle.
Coles Chief Marketing Officer Lisa Ronson said Coles was thrilled to launch the world-first collectable campaign that will bring the magic of books into millions of Australian homes.
“As a supermarket we know we can reach millions of our customers every week with these fantastic little books to read and enjoy with their kids,” Lisa said.
“We all remember the excitement that Little Shop created for customers of all ages and we really wanted to create that same level of excitement for reading – because we know that enjoying books on a regular basis leads to improved literacy skills, better educational outcomes and happier children*.”
Andy Griffiths, renowned as Australia’s most popular children’s author said he and illustrator Terry Denton were proud to partner with Coles to share the Coles Little Treehouse™ with customers.
“We are truly excited to be able to share the Coles Little Treehouse™ book series with the children of Australia. We have always been committed to creating books that capture the hearts, minds and funny bones of children in order to foster a life-long love of reading,” Andy said.
“This partnership with Coles means children across the country will be able to collect a miniature library of books aimed specifically at encouraging them to read. It’s an unprecedented literacy initiative and we’re delighted to be working with Coles to deliver such a significant and tangible benefit to the kids of Australia.”
From Wednesday 29 July, customers will be offered a free Coles Little Treehouse™ book with every $30 spent in one transaction^ at Coles supermarkets, Coles Express and Coles Online.
^ $30 spend excludes the purchase of Coles Insurance products, eBay, iTunes cards, gift cards, mobile phones and plans, recharge, Opal top up, calling cards, liquor, tobacco and tobacco related product purchases, AdBlue, Trailer Hire and Lottery cards.