Coles and Aussie Ark are partnering with customers to help endangered wildlife

Coles is partnering with conservation organisation Aussie Ark to raise much needed funds for the protection of endangered and threatened Australian species.

Men with koalas and So Soft facial tissues

Coles will be raising money through the sale of So Soft & Strong Facial Tissues. For every box purchased by customers, five cents will be donated to Aussie Ark to support its vision of creating a long-term future for Australia’s threatened wildlife. 

The packaging of both the Eucalyptus and Aloe Vera So Soft & Strong Facial Tissues has been re-designed to feature artwork of the endangered brush-tailed rock wallaby and the koala, created by wildlife artist and Aussie Ark advocate James Hough. 

Aussie Ark is located in the Barrington Tops region of New South Wales, an area that was the epicentre of the bushfires in early 2020. With their facilities spared from the fires, Aussie Ark had the unique opportunity to work on the frontline to rescue and rehabilitate native species while providing hundreds of kilograms of food for displaced wildlife.  

Aussie Ark President Tim Faulkner said the organisation is excited to be working with Coles to change the outlook for Australian species currently in decline. 

“The funds raised from the sale of the tissue boxes will go towards helping Aussie Ark raise brush-tailed rock wallabies and ensure they are strong enough to be released into wild sanctuaries,  as well as preserving and expanding Koala habitats by protecting against feral pests, weeds and fires. These measures are critical in light of the finding that the koala will become extinct in New South Wales before 2050 without urgent intervention ,” he said. 

“Working together with Coles is huge for Aussie Ark. It enables us to raise money through products Australians buy every day, and the beautiful designs on the tissue boxes puts us right in people’s homes to remind them they are helping in such a simple and generous way.” 

Coles Chief Marketing Officer Lisa Ronson said Coles was pleased to have this opportunity to help support Aussie endangered species on a national level, particularly after seeing the devastating impact of last year’s bushfires on native animal species. 

“Like all Australians, we were heartbroken to witness the effect of the bushfires on our native wildlife populations,” she said.

“Coles has a unique opportunity to assist in the recovery of our endangered species, and we are thrilled to be working with Aussie Ark to raise much-needed funds for the preservation and conservation of Australian wildlife for generations to come.”

The redesigned So Soft & Strong Facial Tissues in Eucalyptus are available at Coles supermarkets across Australia and through Coles online, with Aloe Vera coming soon to stores and online. 

For more information about how Aussie Ark and Coles are working together to support our wildlife, visit

To make a donation to Aussie Ark, big or small, visit: