Coles is teaming up with the Heart Foundation to encourage home cooks to create and share heart-healthy recipes in their kitchens, to improve their own wellbeing and raise vital funds to help save lives from heart disease.
The campaign kicked off on Sunday, with our very own Curtis Stone inspiring Australian’s to make delicious and heart- healthy recipes. Over the course of the week, acclaimed chefs Luke Mangan, Colin Fassnidge, Dan and Steph and Courtney Roulston will each cook a different heart-healthy recipe, featured on Channel 7 and our Coles YouTube channel.
The challenge involves everyday Australian’s signing up to cook five or 10 heart healthy recipes in 10 days and raising funds for vulnerable Australian’s with heart conditions during this time. Coles is also matching funds raised to a total of $100,000.
Coles Chief Marketing Officer Lisa Ronson said that the goal of inspiring Aussie families to share tasty, healthy meals was at the heart of this partnership.
“Our purpose at Coles is to sustainably feed Australians and help them lead heathy and happy lives and this is very much aligned to the Heart Foundation’s vital work. As our community continues to follow social distancing practices, sharing food at home or through virtual channels strongly connects people during these uncertain times. Now’s the perfect opportunity to try new recipes or improve your skills in the kitchen,” Ms Ronson said.
“We are passionate about taking the stress out of ‘What should I cook tonight?’, as well as making it convenient to shop in store or online, while throwing the spotlight on heart health as part of our ongoing commitment to help our community stay safe.“
Professor Kelly thanked Coles for their generous support in raising awareness of healthy eating and heart disease during this time. “Together with Coles, we want to encourage all Australians to eat well for their hearts. It can be as simple as adding a few more vegetables, fruits, wholegrain cereals or lean healthy proteins to your plate,” Professor Kelly said.
“We know from previous research that people with heart disease are some of the most vulnerable in our community, as they are at higher risk of illness and can suffer severe complications if they get infected with COVID-19.”