Coles customers help raise much needed funds for Bravery Trust over Anzac Day weekend

Coles staff member holding up a cheque for Bravery Trust

It was a very different Anzac Day this year, with dawn services across the country cancelled and badge sellers safely staying home instead of setting up tables outside their local supermarkets.

In the true Aussie spirit of mateship, Coles shoppers across Australia banded together to raise more than $232,000 in just five days to support veterans struggling with injury or illness.

The funds will enable Bravery Trust to support more than 150 Aussie veterans who have an injury or illness as a result of their service, as well as around 600 family members. 

Funds were raised from customer donations and sales of Coles Bakery branded cookies and biscuits sold at Coles supermarkets from Wednesday 22 April to Sunday 26 April.  For every Coles Bakery branded cookies or biscuits sold, Coles donated 50 cents to the Bravery Trust. 

Bravery Trust CEO Belinda Wilson said she was overwhelmed by the support their veterans have received from Coles and their customers.

“These funds will help Aussie veterans who put their bodies and minds on the line to protect our country and to keep us safe.  Funds will go towards keeping families together, with a roof over their head and food on the table.  It will provide a financial safety net for those in need who are falling through the gaps,” she said.

“On behalf of Bravery Trust, I would like to thank Coles and the Australian community for your support on Anzac Day, especially this year, it is important to our Aussie veterans, to ensure that they are not forgotten.”

Coles State General Manager Victoria Mark O’Connor thanked customers for supporting Bravery Trust and said Coles had a long association with the armed forces.

“Our history as an Australian company traces back to not long before World War One started, with Arthur Coles being one of the first Australians to enlist and GJ Coles then enlisting later and fighting on the Western Front in France. GJ was wounded on the battlefield while sadly two of his brothers were killed,” he said.

“Now more than 100 years later, we have a number of team members who are active members in the Defence Force Reserve, and we are proud to support Aussie veterans by raising funds through Bravery Trust.”