Coles Group shoppers break fundraising records for annual Christmas Appeal

Demonstrating the immense generosity of Australians in times of crisis, Coles Group raised a record $3.2 million in the lead up to Christmas to help feed vulnerable Australians and support families affected by childhood cancer – more than 2.6 times the amount raised in its 2019 Christmas fundraising campaign.

Coles Liqourland staff member instore

Phoebe at Ormeau Village Liquorland (QLD) helped raised funds for SecondBite.

Customers could make donations at any Coles supermarket, liquor or Coles Express site by purchasing a donation card, buying selected products or rounding up their purchase to the nearest dollar.

In addition to donations by customers and team members, for the first time Coles Group donated $200,000 worth of gift cards to nearly 2,000 families affected by childhood cancer to help make their festive season brighter.

The record fundraising efforts will provide much-needed support for food rescue organisation SecondBite and national children’s cancer charity Redkite, both of which faced increased demand for their services during the holiday season due to the impact of COVID-19. 

Coles Group Chief Executive Officer Steven Cain said the Christmas Appeal shows just how important it is to support the community at such a challenging time for so many doing it tough.

“I would like to thank our customers who have generously donated during what was a very tough year with bushfires, floods, drought and COVID-19. I’m always amazed by the spirit of the community and our customers can be assured they are making a genuine difference to those who need it most,” he said.

“I am thrilled with the way our team members came together for this Christmas Appeal, whether that be in supermarkets, liquor stores or Coles Express convenience stores. Their commitment to winning together with our community has truly inspired customers to support the important work of SecondBite to feed Australians in need and Redkite’s invaluable help for families dealing with childhood cancer.”

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