For the first time, Coles is bringing footy fever to supermarket aisles across the country by selling FightMND's iconic beanies while footy games are on hold due to COVID-19.
Community support in the first week of the campaign has been overwhelming and beanies are flying off the shelves.
In just over a week, Coles has raised nearly $1.7 million from more than 84,700 FightMND beanies sold at supermarkets across Australia, helping the fight against Motor Neurone Disease.
The exciting partnership between Coles and FightMND will help fund world-leading MND research in Australia and overseas to find a cure for the terminal and aggressive neurological disease.
AFL legend and co-founder of FightMND, Neale Daniher made a surprise visit to our Middle Camberwell store on the first weekend of the campaign to show his appreciation to the 100,000 Coles team members enlisted in the FightMND Army.
Coles will also donate 10 cents from the sale of each pack of Coles Brand fresh pork product at every supermarket to raise further funds until June 16.
In addition to the funds raised from beanies and Coles Brand fresh pork, Coles’ Aussie pork farmers will also donate to the FightMND foundation during the appeal, until the appeal ends.
Coles Chief Operations Officer Matt Swindells said after an incredible effort to keep Australians supplied with essentials during the COVID-19 pandemic, the Coles team was honoured to join the FightMND army and help support the fight against MND.
“The spread of COVID-19 has posed so many challenges for people across Australia and our hearts go out to those who are particularly vulnerable like sufferers of MND. We’re delighted to band together with FightMND and our pork farmers to battle MND in our supermarket aisles,” he said.
FightMND beanies are available in Coles supermarkets for $20.