Coles teams up with Essendon to make dreams of Tiwi female football players come true

Curtis Stone with Essendon Football Club Tiwi female football players

Curtis Stone with Essendon Football Club Tiwi female football players

Coles has partnered with the Essendon Football Club to help Tiwi female football players to realise their dreams of becoming AFLW players.

The five-year partnership aims to unearth the newest stars of the AFLW by providing new opportunities for talented female footballers to make their way through the Bombers’ Tiwi Pathway Program to the VFLW.

Talented footballers from the Tiwi Islands have lived and trained in Melbourne where they played for Essendon’s VFLW team. The young female talent had a full immersive experience at the club, focused on professional and personal development, elite training and preparation. During their time here, they’ve also received mentoring from Coles, learning to cook nutritious meals and attending educational sessions in the Coles Kitchen. Coles has also helped the Tiwi team build on their knowledge developed in the Coles Kitchen by delivering daily ingredients to their house.

Coles Ambassador Curtis Stone who has spent time exploring the culinary delights of the Tiwi Islands in his program ‘Surfing the Menu", gave the players a warm Melbourne welcome back in February by sharing some tips and tricks in the kitchen, while the girls showed off their skills on the football field.

“The way women’s football has progressed is just unbelievable,” Curtis said.

“To meet these three incredible women from the Tiwi Islands which is this beautiful little remote part of Australia right up just off the coast is such an honour.  To see them come down and chase their dreams, it’s amazing because I bet these girls one day will be heroes for the next generation,”.

Coles is currently looking at how to further support the female talent at their home in the Tiwi islands until they are able to return to Melbourne and resume their place in the program.

Coles is the official partner of the Bombers’ Tiwi Women’s Pathway Program, the official supermarket partner of the Essendon Football Club and the official shorts partner of the club’s VFL Women’s Team.   The partnership is in addition to Coles’ support of the AFLW and AFL competitions which already sees a focus on health, nutrition, inclusion and community support.

Find out more about Coles partnership with the AFL and AFWL.