Help give Aussies in need a second bite this winter

Coles is calling on customers to help support Aussies in need this winter by purchasing a $2 Winter Appeal donation card at the checkout between now and Tuesday, 27 July. 

Coles across Australia donated surplus fresh food via SecondBite

Winter can be a tough time for vulnerable Australians affected by food insecurity, and especially more so in the middle of a pandemic.  

New research released by leading food relief organisation SecondBite has revealed that three out of four community food charities are experiencing higher demand from vulnerable Australians compared to this time last year, particularly from single parent families and people affected by homelessness and unemployment .

Coles is calling on customers to help support Aussies in need this winter by purchasing a $2 Winter Appeal donation card at the checkout between now and Tuesday, 27 July. 

Money raised by Coles and its customers will help SecondBite to rescue and deliver unsold edible food and fresh produce from Coles to community food partners around Australia who support people facing food insecurity in their local communities.  

Food celebrity and SecondBite Ambassador Matt Preston helped launched the Coles Winter Appeal and said customers who purchase a $2 donation card at Coles will enable SecondBite to provide the equivalent of ten meals for vulnerable Australians this winter.

“The need for food relief is even more urgent this winter due to the impact of COVID-19. Almost 80% of our charity and community partners surveyed saw an increase in demand for their food relief programs compared to last year,” he said.

“The biggest increase is coming from unemployed people, single parent families and people experiencing homelessness. As many charities rely on volunteers to deliver their services, COVID-19 has also impacted their ability to respond. Nearly 30% of our charity partners saw a decline in volunteer numbers and are experiencing ongoing disruption affecting their ability to meet demand.”

Coles Chief Sustainability, Property & Export Officer Thinus Keevé said customers can make a genuine difference to someone in need by supporting the winter appeal. 

“It’s now 10 years since we began our partnership with SecondBite and together we have donated the equivalent of more than 148 million meals to those doing it tough in our communities ,” he said.

“The impact of COVID-19 has resulted in more Australians needing support to feed their families than ever before. By purchasing a $2 donation card at Coles this winter, our customers will be helping SecondBite to continue its essential services of supporting community food partners and feeding Aussies in need.”

In the past year, nearly 850 Coles supermarkets and delivery centres across Australia donated surplus fresh food via SecondBite to around 1,300 community food programs that provide meals to Australians facing tough times.  

Coles is also donating 10 cents to SecondBite for every Coles Kitchen 300g soup sold until 31 October.  The donations apply to the Coles Kitchen 300g soup range, including delicious, hearty flavours like Butternut Pumpkin, Chicken and Sweet Corn, and Chicken and Vegetable.