Coles customers can help the Curing Homesickness initiative by purchasing a $2 donation card at Coles supermarkets from today until July 28.
Curing Homesickness is a national initiative with the Sydney Children’s Hospital Foundation which brings children’s hospitals from across Australia together to help get sick kids home from hospital sooner or make their hospital stay easier.
Funds raised in the shopping aisle will help support a range of state-based initiatives such as hospital upgrades in Victoria and South Australia, funding health specialists and outreach programs in NSW, play areas at the Perth Children’s Hospital, supporting clinical research in Tasmania and funding new equipment in Queensland and the ACT.
Sydney Children's Hospitals Foundation CEO Nicola Stokes welcomed the new campaign.
“The past few months have been tough for so many Australians. Most of us have struggled being at home but for kids in hospital that’s the only place they want to be,” she said.
“During this challenging time for so many Australians, the Coles $2 donation card supporting the Curing Homesickness initiative offers a simple, affordable way that we can come together to make a real difference for sick and injured children.”
Coles Chief Property & Export Officer Thinus Keevé, who leads Coles’ sustainability strategy, said the fundraiser will add to the more than $500,000 Coles has already raised for Curing Homesickness through the sale of Mum’s Sause.
"Thanks to the support of our customers, we’ve now sold more than one million jars of Mum’s Sause, with 50 cents from every jar sold getting donated to a participating hospital in the state or territory where it was purchased," he said.
"Their generosity at the checkout will help make a difference to the hundreds of thousands of children across the country who are hospitalised each year.”
To find out more about Curing Homesickness, visit www.curinghomesickness.org/.