Taking kids' footy to the next level with Coles Healthy Kicks

Coles Healthy Kicks and AFL logo

The AFL and Coles are today announcing an exciting new online program called Coles Healthy Kicks to inspire young Australians to enjoy healthy and happy lifestyles. 

Kicking off on the AFL website and YouTube on Monday 10 August, at 4 pm AEST. Coles Healthy Kicks is a free, fun and entertaining health and fitness program designed specifically to encourage Australian children aged 7 to 14 years old to embrace healthy cooking, mindfulness and exercise. 

 Why is the Coles Healthy Kicks program so important?

At Coles, we are committed to helping all Australians lead happier and healthier lives. As part of our research into kids eating habits*, we found that kids’ diets evolve with age. They start out quite healthy but by late primary school have shifted to include more unhealthy food. 

  • Consumption of treats goes up on the weekend with more burgers, pizza, ice cream, chips and nuggets consumed, with fewer than one in five eating vegetables each day
  • Only 10% of pre-teens contribute to dinner preparation (even lower amongst younger age groups)
  • Pre-teens drink less water than younger age groups, often opting for soft drinks

The Healthy Kicks program aims to give kids more awareness around the benefits of healthy eating and practicing good mental health to reverse these trends.  Coles is proud to be delivering the holistic health segment of the online episodes teaching kids about the importance of a healthy diet and giving them the ability to make the right decisions when it comes to healthy eating and mental health. In these segments, past and present players help cook quick and healthy recipes for kids to try at home, including a weekly recipe inspired by the many cultures within the Australian community. 

Kids can join in at home with strength sessions, mobility and flexibility exercises and there are useful tips tricks for improving mental health and wellbeing, hosted by former Geelong and Adelaide footy player James Podsiadly. 


Who is involved?

Hosted by Indigenous AFL journalist Bianca Hunt, the program gives kids the opportunity to engage with some of the best male and female current and former players including NAB AFLW number one draft pick Gabby Newton, James Podsiadly, four-time premiership player, Jordan Lewis, dual athlete, and Collingwood star Sharni Layton, and Coles Ambassador Sabrina Frederick from Richmond. 

The Coles health and wellness segments feature Coles nutritionist Ebbonnie Platt and include appearances for representatives at the Stephanie Alexander Kitchen Garden Foundation and the Heart Foundation.

The mindfulness segments will be hosted by Andrea and Deanna from the Mind Your Health team at Coles, as well as The Resilience Project’s Hugh van Cuylenburg. 

Coles Chief Marketing Officer Lisa Ronson said she was delighted to launch the new initiative. 

“Coles is committed to supporting all Australians and providing families with the ability to live happy and healthy lives.  We know that as kids grow older, their healthy eating habits can decline.  Our customers insights show that fewer than one in two pre-teens eat fruit (44%) and fewer than one in five eat vegetables each day (16%),” she said. 

“This program is focussed on helping kids develop their independence and make healthy life choices. It’s designed to inspire them with fun exercises and wellness routines they can do in their homes. 

“We’re proud to support Aussie kids, and hope they love Coles Healthy Kicks as much as we’ve loved creating it.”  

*Research conducted as part of Coles Kids Diaries over period October 2019 to February 2020, surveying children in grades 3-6, sample size 1,288.

Find out more about our partnership with the AFL and AFWL.

Watch episode one!