Value the Australian way

We value the Australian way.

Coles has always been committed to great value for all Australians. We always will be.

But we’re not only doubling down on value for money.

2020 has taught us to really value what we have here in Australia, the land, the food and the people.

Our new promise, “Value the Australian way”, is a commitment to bringing you great value and to value the Australian way of life. 

It’s a commitment that we’re sharing with all of our partners and communities and most importantly, our customers. It’s about valuing our farmers and growers and valuing the wonderful produce that comes from our Australian soil. 

Look out for our new advertising campaign featuring real Australians doing the things they love, enjoying Australian grown food of course! 

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