Video opens to a group of women running down the beach and swimming eating pineapple.
A family is cooking pancakes and flipping them in the pan. The family is eating the pancakes at an outdoor dining tables, and pouring Coles maple syrup over their pancake stacks.
A man is taking a container of orange wedges to a kids soccer match, the kids are eating the orange slices on the field and offering them to the opposing team.
Curtis Stone is cooking meat on the BBQ. Curtis is having an outdoor BBQ with friends.
A sports team is getting home and making sandwiches and cheese toasties.
A family is cooking paella at the beach.
A family is cooking a roast chicken over a camp fire.
Voice over: this year,
A group shot of friends having a pot luck dinner.
Voice over: we are valuing the little things more than ever, because they may well turn out to have been the big things all along.
A child is being tucked into bed.
Voice over: Coles, VALUE the Australian way.
We value the Australian way.
Coles has always been committed to great value for all Australians. We always will be.
But we’re not only doubling down on value for money.
2020 has taught us to really value what we have here in Australia, the land, the food and the people.
Our new promise, “Value the Australian way”, is a commitment to bringing you great value and to value the Australian way of life.
It’s a commitment that we’re sharing with all of our partners and communities and most importantly, our customers. It’s about valuing our farmers and growers and valuing the wonderful produce that comes from our Australian soil.
Look out for our new advertising campaign featuring real Australians doing the things they love, enjoying Australian grown food of course!