Coles has opened the newest store in its award-winning Coles Local format in Melbourne’s Hawthorn, with an expanded vegan and vegetarian range, self-serve options for pets, barista-quality coffee and huge range of convenient meal options.
The store is just the third example of the new supermarket format tailored specifically to the needs of local customers and incorporates a range of environmental initiatives to make it the most sustainable Coles supermarket in Australia.
The product range, selected to match the needs of local shoppers, includes products from 80 speciality local growers, bakers, producers and cafes – including iconic Melbourne cake and pastry maker Brunettis – after the Coronavirus pandemic forced the closure of their outlets.
With a high proportion of millennial shopper thanks to its close proximity to Swinburne University Hawthorn, the store has been designed to inspire customers and provide quality food through an in-store experience.
The expanded convenience offering includes an extensive vegan and vegetarian range, Japanese mochi ice cream, self-serve barista-quality coffee from DC coffee roasters, a cinema-style candy bar and more than 350 lunch and dinner options that customers can prepare in 30 minutes or less.
The options for self-serve also extend to beloved four-legged friends with a supermarket first – frozen pet food ice cream so customers can spoil their pampered pooches with an irresistible icy offering.
To reduce time spent at the checkout, Coles Local Hawthorn is also the first Coles supermarket to only accept card payments at self-scanning checkouts, with Coles research finding the vast majority of millennial shoppers always use cards to pay for their grocery shop.
Coles Local stores have proven to be a hit with customers and Sydney’s first Coles Local supermarket will be opened in Rose Bay in late May.
Voted as one of the top 30 food retail stores worldwide to visit in 2020*, Coles Local features free recycled customer carry boxes in place of bags, a dedicated eco-friendly product section, a zero edible food waste policy, reduced plastic packaging on fresh products, energy-efficient doors on fridges and team member uniforms made from 65 per cent recycled bottles.