Update on the Coles catalogue

Front page of two coles catalogues

From Wednesday 9 September, we’ll no longer be distributing our paper catalogue through letterboxes. You’ll still be able to get a copy of the paper catalogue in your local store – simply pick one up from the catalogue stand, or ask a team member at the Customer Service Desk.

Don’t forget you can now sign up to Coles’ new digital catalogue at coles&co, so you’ll never miss our great half price specials to help you save every day.

Whether you’re wanting to do more with less for your weekly shop, or planning dinner for tonight, simply subscribe to coles&co to receive a sneak peek of specials and all the recipe inspiration you’ll need for midweek meals or family occasions. There are several ways to ensure you don’t miss the savings: head to coles&co at coles.com.au to find specials, recipes, tips and tricks; sign up to our emails and have the specials sent directly to your inbox every Monday; or download the Coles App from the App Store. Or, if you prefer a printed copy, you can pick one up from your local store.

The move to a digital catalogue is in response to changing customer preferences. Coles CEO Steven Cain says: “As customers add more fresh food to their diet they’re shopping more often, and their appetite for immediacy and digital information means a weekly, one-size-fits-all catalogue in their letterbox is no longer as relevant for them as it once was.

“coles&co will use our digital capabilities to replace the weekly catalogue with something more personalised. As we add new features this could include recipes that change daily rather than weekly, as well as tailored content on food and drink trends.”

Coles has seen an increase of more than 50% in readership of the digital catalogue since March.

While printed catalogues remain available in-store, ceasing the delivery to letterboxes will save over 10,000 tonnes of paper every year (the equivalent of around 80,000 trees) and represents another step towards Coles’ goal of becoming Australia’s most sustainable supermarket.