Unmissable omnichannel activation helped 11 million shoppers 'Share a Coke'
In a crowded and competitive retail environment, Coke partnered with Coles to make the iconic 'Share a Coke' campaign not just visible - but unmissable.
Opportunity
Reignite the iconic ‘Share a Coke’ platform and reinforce the role of Coca Cola in sparking connection.
Objectives
Be everywhere
Demand attention
Drive value
Solution
Strategy and tactics
Store takeover for top 30 best performing stores for Coke including bespoke 3D Aisle Fins and full aisle floor decal - the first of its kind for Coles.
Align media activation to trade promotion.
“Demand attention” - every element was designed to connect creative spectacle with measurable commercial return.
Key results
shoppers reached
in brand recall
Attracted light and new to category shoppers
Source: Nielsen | Coles Synergy | Circana Lift Studies | Coles Circle Survey | Time Period W/E 16.04.25- 03.06.25
Takeaways and learnings
1. The fully integrated omnichannel approach, leveraging tailored in-store media and high-impact placements to maximise visibility, captured a broad audience and boosted media recall.
2. Aligning media with trade promotions and reinforcing value across customer touchpoints encouraged multipack upselling and drove strong profitability, especially online.
Campaign highlights
