Welcome to Coles 360, where connections create growth

Coles 360 is all about connections. It’s how we connect with customers at every turn of their lives. It’s how we use the power of Coles’ shopper data to maximise that connection. It’s how we partner at levels to drive more meaningful campaigns and measure the impact they create.​ ​ Coles 360 combines the power of customer connections, media connections and partner connections to offer your brand a one-stop media solution. Coles 360, where connections create growth.

360 logo

360 Media Connections

Coles 360 connects with customers when it matters – where they’re living and when they’re shopping. With a deeper understanding of customer behaviour, we design 360 media solutions that shape to brand objectives and drive measurable impact.

Coles 360 Customer Lifecycle - Living to Shopping

Coles 360 partnering with brands 

Better Mornings Start Here

Better Mornings Start Here is an annual winter category event that drives customer engagement in the Breakfast category.

unit sales

new customer participation

basket size

Source: Better Mornings Start Here FY22 Campaign – Coles Data – analysis compares FY22 Campaign against FY21 like-promotional period.

Cobram Estate

"The Coles 360 Team were great to work with and brought a new focused media approach to the Coles partnership through a connected omnichannel media campaign that drove the core value proposition for Red Island. This new approach provided a media platform that overachieved on our objectives for this campaign"

Nicolas Urbin – Head of Sales – Cobram Estate Olives LTD


Red Island - part of the Cobram Estate olive family. Cobram Estate partnered with Coles 360 to connect with all olive oil consumers and drive awareness of the Red Island Extra Olive Oil products. 


Cobram Estate campaign objectives were to:

  • Reach new and existing customers
  • Drive value message cut-through
  • Drive conversion in-store and online


Coles 360 partnered with Cobram Estate to create a connected media campaign that drove value message cut-through where customers live and shop: Social, Flybuys, Coles Entry Screens, Coles Radio, and Digital Search. 

total sales

units sold

active customers

Source: Red Island FY22 Campaign – Coles Data – analysis compares FY22 Campaign against FY22 like-promotional week.  

The next step? Let's connect.

Coles catalogues