Welcome to Coles 360, where connections create growth
Coles 360 is all about connections. It’s how we connect with customers at every turn of their lives. It’s how we use the power of Coles’ shopper data to maximise that connection. It’s how we partner at levels to drive more meaningful campaigns and measure the impact they create. Coles 360 combines the power of customer connections, media connections and partner connections to offer your brand a one-stop media solution. Coles 360, where connections create growth.
Connecting beyond the weekly shop, connecting with customers at every turn, connecting brands to customers' lives. This is Coles 360, and this is how we connect better. Using the power of our shopper data, we go deeper to understand customer behavior. Then, we work with brands to design media solutions that drive measurable results, not just numbers on a page. Our integrated media channels meet customers when it matters, where they're living and when they're shopping, and with access to some of Australia's best talent and media moments, Coles 360 offers your brand unique partnership opportunities. Better customer connections, better media connections, better partner connections. That's Coles 360. Connections that create growth.
360 Media Connections
Coles 360 connects with customers when it matters – where they’re living and when they’re shopping. With a deeper understanding of customer behaviour, we design 360 media solutions that shape to brand objectives and drive measurable impact.
Better Mornings Start Here
Better Mornings Start Here is an annual winter category event that drives customer engagement in the Breakfast category.
Jacqui Roth:
The Better Morning Start Here campaign was hugely successful this year for the four participating brands. So we had B Honey, Carmen's, Nutella, and Queen Victoria Tea.
Melissa Mateo:
We were so excited this year to be able to work with Coles 360 to bring this campaign to life and to have a media specialist be able to help us craft something amazing for customers.
Kate Marshall:
There were some tough challenges, but it was great working with brand partners like Jackie. We optimised the channel mix and integrated channel assets to drive conversion and own more category entry points. We also used the Better Mornings Start Here dynamic creative, and the shop the range now call to action to bring this campaign to life.
Jacqui Roth:
And the results make for a really great read. So we had a 31% increase in unit sales versus last year, 19% new customers participated, and basket size went up by about 4%. So really positive overall, and we just loved working with the whole Cole's team and the media team. It was a really seamless experience and the people made it that much better.
unit sales
new customer participation
basket size
Source: Better Mornings Start Here FY22 Campaign – Coles Data – analysis compares FY22 Campaign against FY21 like-promotional period.
Cobram Estate
"The Coles 360 Team were great to work with and brought a new focused media approach to the Coles partnership through a connected omnichannel media campaign that drove the core value proposition for Red Island. This new approach provided a media platform that overachieved on our objectives for this campaign"
Backgroud
Red Island - part of the Cobram Estate olive family. Cobram Estate partnered with Coles 360 to connect with all olive oil consumers and drive awareness of the Red Island Extra Olive Oil products.
Objectives
Cobram Estate campaign objectives were to:
- Reach new and existing customers
- Drive value message cut-through
- Drive conversion in-store and online
Solution
Coles 360 partnered with Cobram Estate to create a connected media campaign that drove value message cut-through where customers live and shop: Social, Flybuys, Coles Entry Screens, Coles Radio, and Digital Search.
total sales
units sold
active customers
Source: Red Island FY22 Campaign – Coles Data – analysis compares FY22 Campaign against FY22 like-promotional week.
The next step? Let's connect.
